Předmět Agricultural Market Information and Services (IEI23E)

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Materiál	Typ	Datum	Počet stažení

Osnova

PřednáškaIntroduction to Agricultural Market Information Services (history, goals and role)Description of Agricultural Market Information Services Agricultural Market Information Services connection with consulting servicesLocal markets and agricultural policy in developing countriesThe role of management in Agricultural Market Information Services development processAgricultural Market Information Services - funding perspectives, data collection process and infrastructure componentsTheory of Marketing / Market Information Systems (the basic architecture)Marketing Decision Support SystemInformation Systems planning and process analysisInformation Systems architecture development and designInformation Systems building and observationEvaluation of Agricultural Market Information Services / SystemsCvičeníCourse introduction, abstract of seminar projects (databases)General introduction to databasesIntroduction to MS Access - Access Jet Database EngineIntroduction to relational database management system - My Structured Query LanguageDatabase components and modules interconnectionData collection and storageDatabase use in web applicationsTestPresentation of individual projects (defense and discussion)Presentation of individual projects (defense and discussion)Presentation of individual projects (defense and discussion)Evaluation of the course

Získané způsobilosti

Znalosti:. Students have theoretical knowledge of Agricultural Market Information Services (AMIS) development, structure, management, implementation and operations in rural areas of developing countries and they understand basic effect of such services on rural growth in order to eliminate poverty. In this context students know the main goal, history, role and challenges of AMIS in developing countries. . Students also understand, that information services in the field of dissemination of agricultural information are usually completed by "information system", which serves as a comprehensives tool for data gathering, processing and information dissemination to all stakeholders in rural areas. . They are aware of importance of information transfer to farmers not only in the case how to use appropriate agricultural practices and modern agricultural technologies for improving and increasing agricultural production, but also how to help farmers to sell their produce on local agricultural markets. In this connection the role of Agricultural Market Information Services is very important. * Professional skills: . Students are able to cooperate with agricultural agents (farmers, traders, processor) and will be able to analyze their information requirements and needs. . They are able to design the concept of the information system with internal databases and modules, based on their practical Dovednosti:in database creation and programming for its use in the field of dissemination of agricultural information. . Based on a given problem of information transfer to farmers in developing countries they are able to formulate their opinions using professional terminology and attitude how to assist farmers to commercialize their production on local agricultural markets. * Kompetence - komunikace:Students are able to communicate and discuss topics related to this course with their colleagues and partners in order to establish a good cooperation and apply their knowledge and skills. They are able to apply their knowledge in practice as members of the implementation team of international development projects or as members of international NGOs engaged in consulting activities. * Kompetence - úsudek:Students know how to collect, process, organize and use appropriate data from primary and also secondary sources. Students understand the importance of agricultural information transfer in rural areas and are able to identify and analyze problems and propose their own solution.

Literatura

Základní. Kotler P. 1999. Kotler on marketing How to create, win, and dominate markets. New York. The Free Press, 284 pp.. Shepherd AW. 1997. Market Information Services Theory and Practices. Rome. FAO's Agricultural Services Bulletin, 125 pp.. Harmon R. 2003. Marketing information systems. Encyclopedia of information systems, 3 (1) 138-139.Doporučená. Connolly T, Begg C. 2006. A constructivist-based approach to teaching database analysis and design. Journal of Information Systems Education, 17(1) 43-53.. Marshal KP. 1996. Marketing information systems creating competitive advantage in the information age. Pennsylvania. Pennsylvania State University, 164 pp.. Röling N. 1988. Extension science information system in agricultural development. Cambridge. CUP Archive, 228 pp.

Požadavky

none

Garant

Ing. Alexander Kandakov, Ph.D.