Předmět Business Economics (EEEE7E)

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Materiál	Typ	Datum	Počet stažení

Cíl

The course is intended to explain basic theory of business economics and methods used in analysing the position of firms in the market. The subject should prepare students for further study of economic subjects in higher education degree. Basic teaching forms are lectures, seminars, elaborating individual projects.

Osnova

PřednáškaIntroduction (Business Objectives, Business Environment)Building up BusinessCo-operation and Integration in Business Organisations (Forms of Co-operation and Integration, Diversification)Demand Analysis and Customers BehaviourFinancing a Business (Forms of Financing, Financial Consequences)Costing (Introduction to Costing, Cost terms and Concepts)Cost-Volume-Profit Analysis and Cost Functions (Product-Factor Decision)Production Theory IProduction Theory II Pricing (Factors Affecting Pricing, Pricing Concepts)Evaluation of Economic Information in a Business Enterprise (Analysis of Financial Statements)Business Economics and Ethics (Pareto Optimality, Welfare Economics, Business and Sustainability)CvičeníBasic economic calculationsTime value of cash flowsDemand AnalysisCostingBudgetingAnalyzing production process

Získané způsobilosti

Znalosti:Graduates have theoretical knowledge from the area of functioning and economic evaluating of firm activities. The knowledge is related to exterior as well as interior condititons of firms in the market. International character of the lectures implies that gained knowledge is of supranational nature and can be broadly applied. Knowledge can be further enhanced and specialized in the following subjects.Dovednosti:Graduates can apply their professional knowledge in the relevant fields. They can apply professional analytical methods for evaluation of enterprise in-hoise economic situation and propose professional recommendations. The skills are applicable especially in the area of enterprise management and all relevant fields. Given the international characted of the class, these skills are applicable in a global environment, especially then in supranational organizations.Kompetence - komunikace:They can control and manage economic situation of firms. They are capable to communicate with the professional in their field on an international level. They are able to justify their opinions and proposals.Kompetence - úsudek:Graduates are able to apply their own judgement, that can influence necessary management decisions. They can analyze given economic situation and properly analyze it. They can be responsible fo decision-making in financial and economic matters.

Literatura

ZákladníČeská zemědělská univerzita. Business Economics [online]. Praha LMS Moodle. Available from https//moodle.czu.cz/Hirschey, M. Economics for Managers. 11th edition, Mason Thomson Higher Education, 2006. 745 s. ISBN 0-324-31156-7DoporučenáKeat, P.G., Young, K. P., Managerial Economics. Economic Tools for Today's Decision Makers. 6th edition. London, Pearson Education, 2008. 598 s. ISBN 978-0-13-507065-9Gitman, J. Essentials of Managerial Finance. 4th edition, Boston Pearson International Edition, 2006. 580 s. ISBN 0-321-35648-9Griffiths, A., Wall, S. Economics for Business and Management. 3rd edition. Harlow Pearson Education, 2011. 561 s. ISBN 978-0-273-73524-3Ireland, R. D., Hoskisson, R. E., Hitt, M. A. Understanding Concepts of Business Strategy. Thomson Higher Education, 2006. ISBN 0-324-30604-0Samuelson, P. A., Nordhaus, W. D. Economics. 19th edition. New York, McGraw-Hill/Irwin, 2009. 744 s. ISBN 978-0-073-51129-0

Požadavky

Microeconomics, Macroeconomics

Garant

doc. Ing. Karel Tomšík, Ph.D.