Předmět Applied Strategic Management - EADAN (ERET2E)

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Materiál	Typ	Datum	Počet stažení

Osnova

PřednáškaCvičeníBusiness opportunities in agriculture - essay written in English, individual assignmentFinancial sources and financial support for entrepreneurship - survey, teamworkFinancial sources and financial support for entrepreneurship - survey, teamworkFictive business model - maximisation of external financial supportPresentation of survey, peer review, panel discussion (panelist - invited government representatives)Project launch, field research, data gatheringSituational analysis of selected businessPresentation of partial outcomes, peer review, panel discussionStrategic alternatives generation for selected businessPresentation of partial outcomes, peer review, panel discussionProject workProject workPresentation of partial outcomes, peer review, panel discussionClosing session

Získané způsobilosti

Znalosti:Graduates receive a comprehensive practical skills of trends in business identification with an emphasis on the importance and effect of these trends on global and regional environment. They practically use different concepts to create competitive strategies and they know how to critically evaluate. They can practically handle the aspects of the process of formulating strategies, including the influence of interest groups in these processes. They understand different concepts and models that support increasing the competitiveness of enterprises, including their advantages and limitations. They will have different methodological procedures associated with each stage of the process of strategic management.Dovednosti:Graduates will acquire analytical skills in assessing the external and internal environment of a business are able to process the results of the analysis and organizing, the drawing of synthetic closures as a basis for decision making. Graduates will develop theirs skills in negotiating with relevant stakeholders in decision-making, leadership and implementation of strategic change. They are able to practically apply the theoretical knowledge and self-manage the process of creating business strategy, including the design process of its implementation and evaluation of its impact on business development.Kompetence - komunikace:Graduates are able to communicate within a team of top scientific enterprise and to other levels with respect to organizational structure the company. They are able to communicate with the various interest groups standing both inside and outside the company. Manage communication with experts representing different functional areas of the company.Kompetence - úsudek:Graduates will extend their ability to understand complex relationships between systems and using the analytical and synthetic methods are separately able to deduce the current position of the investigated subject and possibilities for future development.

Literatura

ZákladníHron, J., Tichá, I., Strategické řízení, skriptum PEF ČZU v Praze, 2002Fitzroy, P., Hulbert, J. Strategic Management Creating Value in Turbulent Times, John Wiley and Sons, 2005Mintzberg, H. The Rise and Fall of Strategic Planning, Prentice Hall International, UK, 1994Senge, P. The Fifth Discipline The Art and Practice of the Learning Organization, Doubleday Currency, N. Y., 1990Kaplan, R.S. Norton, D.P. The Balanced Scorecard Translating Strategy into Action. HBS Press, 1996Porter, M., Montgomery, C. Strategy Seeking and Securing Competitive Advantage, HBReview, USA, 1991Pitts, R.A., Lei, D. Strategic Management Building and Sustaining Competitive Advantage, South-Western College Publishing, 2000DoporučenáHron, J., Tichá, I., Dohnal, J. Strategické řízení, skriptum PEF ČZU v Praze, 1998Ansoff, I., McDonnell, E. Implanting Strategic Management, Prentice Hall International UK, 1990Porter, M. Konkurenční výhoda, Victoria Publishing, Praha, 1993Porter, M. Konkurenční strategie, Victoria Publishing, Praha, 1994Porter, M., Montgomery, C. Strategy Seeking and Securing Competitive Advantage, The Harward Business Review Press, USA, 1991Stacey, R., D. Strategic Management and Organizational Dynamics, Pitman Publishing, UK, 1993Hron, J., Tichá, I. Strategické aliance, ČZU Praha, 1999Senge, P. (1990) The Fifth Discipline The Art and Practice of the Learning Organization, Doubleday Currency, N. Y.InternetTomspon, J.L. Strategic Management. Thomson Learning, United Kongdom 2001Hitt, M. A., ireland, R. D. Hoskisson, R. E. Strategic Management competitiveness and globalization. Sauth-Western College Publishing, USA 2001Daft, R. L. Management. Thomson Learning, Ohio USA 2004Fitzroy, P., Hulbert, J. Strategic Management creating valve in turbolent times. John Wiley a sons, Inc., UK 2005

Požadavky

management theory, farm management

Garant

prof. Ing. Ivana Tichá, Ph.D.