Předmět Trade and Commerce - EM (EUE50E)

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Materiál	Typ	Datum	Počet stažení

Osnova

PřednáškaDefinition of business, basic concepts, business as a system, business obligationsBusiness operations, contractual obligations, business agreementsInfrastructure of internal trade, wholesale and retailGoods, classification, identification of goodsTrade mark, industrial ownership, licensePrice in trade, construction of price, price movementsDistribution, logistics bases, methods in logisticElectronic business and its role in businessPrinciples of marketing, concept, strategy and forms of sale, ethics in businessPromotion, public relations, advertising and mediaAdvertising and mediaConsumer and his protectionCvičeníIntroduction in subjectBusiness subjectsInfrastructure of internal tradeGoods case, Czech quality program, other symbolsLogisticsMarketing in business activities

Získané způsobilosti

Znalosti:Graduates have a basic knowledge of theoretical business skills with an emphasis on practical examples. Understand basic commercial contractual relationships, know how to navigate in the fundamentals of business law and demonstrate knowledge in accordance with professional and operational aspect of the economic focus of study type. Expand your knowledge logically related objects entered into the program. Graduates can do basic procedures, methods and tools of business processes to internal trade. Knowledge concerning the latest developments in the field and used for their practical focus on business processes. They can be qualified to expand on the knowledge that specializes in nontraditional marketing activities in order to be able to decide and deal with typical and atypical cases of business.Dovednosti:Graduates know how to apply the methods, tools and construction business in the operational and economic fields. They have a clear idea of how to use the knowledge gained in the purchase, sale, distribution and promotion of sale of goods as in the agrarian sector, and in other areas cross in the middle and higher management level. The use of knowledge is synergistic with the business laws of the society and the responsibility. Their use classified as an element of modality in their profession.Kompetence - komunikace:Graduates are able to separate the creative work in business processes are able to deal with unconventional situce in business, international trade can understand uzancím in a foreign language. Graduates are prepared to work in a team of qualified professionals and individually for their own business.Kompetence - úsudek:Graduates are able to work with literature, know how to process and interpret relevant data that can be used to develop an attitude to solving business situations within the internal business of the society with regard to responsibility for their actions.

Literatura

ZákladníJazyk výuky: AngličtinaHes, A., Regnerová, M., Šálková, D., Business doctrine CULS in Prague, 2007Commercial Code, the Trade Licensing Act, the prices, Trademark Act, the Consumer Protection ActPrague, L. Jindra, J., et al., Business, 2 Definition amended. ed, Management Press, 2002Kotler, P., Trias de B., F., innovative marketing, GRADA Publishing, 2004Hes, A., et al., Consumer behavior when buying food, publishing ALFA, Prague, 2010Foret, M., Stávková, J., Marketing Research, GRADA Publishing, 2004Morrison, Marketing hospitality and tourism, Victoria Publishing, Prague, 1995DoporučenáJazyk výuky: AngličtinaLYKOVA, Jana. How to organize and manage a successful sale, 1 ed Praha Grada, 2002, ISBN 80-247-0205-3VOSOBA, Pavel. Perfect service, GRADA, 2004, ISBN 80-247-0847CARON, Nicolas. Sale of troubled customers first ed Prague GRADA Publishing, 2004, ISBN 80-247-0204-5Greff, Ginter. 13 effective strategies for trade negotiations, 1st ed Praha Grada, 2006, ISBN 80-247-1312-8VYSEKALOVÁ, Jana. Consumer psychology, 1st ed Prague GRADA Publishing, 2004, ISBN 80-247-0393-9BURSTINER, Irving., A retail business, the first ed Prague Victoria Publishing, 1994, ISBN 80-85605-55-4BUREŠ, Ivan. 10 golden rules of sale, 1st ed Prague Management Press, 1994, ISBN 80-85603-53-5

Požadavky

Economic disciplines.

Garant

doc. Ing. Aleš Hes, CSc.