Předmět Strat. Management in Trade and Tourism (KŘE / OSMOC)
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Další informace
Obsah
Lectures:1. Introduction to Strategic Management and Strategy .2. Historical Background of Strategic Management.3. The Strategic Planning Process.4. Strategic decision-making.5. Models of Strategic Management.6. Integral model of strategic management.7. Business Vision and Mission Statements.8. Core Values, Core Purpose and Visionary goals.9. Analysis of External Environment. PEST analysis, Model for industry analysis (Porter's five forces), Strategical maps.10. Analysis of Internal Environment. Portfolio analysis.11. Analysis of functional areas. SWOT analysis.12. Analysis and process of evaluation of strategy. Implementation of strategy.13. The basic approach to organization and motivation.14. System balanced scorecard. Strategic control. Definition of relevant parameters. Types of measurement. Management ofChanges.
Získané způsobilosti
Students understand the basic terms and principles of management.
Literatura
DAVIES, Brent. Developing sustainable leadership. London: Paul Chapman, 2007. ISBN 9781412923965.ARMSTRONG, Michael. How to manage people. London: Kogan Page, 2011. ISBN 9780749461638.HESS, Charlotte a Elinor OSTROM. Understanding knowledge as a commons: from theory to practice. Cambridge: MIT Press, 2007. ISBN 9780262083577.SMITH, Howard a Peter FINGAR. Business process management: the third wave. Tampa, FL: Meghan-Kiffer Press, 2007. ISBN 9780929652344.CUMBERLIDGE, Matt. Business process management with JBoss jBPM: a practical guide for business analysts : develop business process models for implementation in a business process management system. Birmingham: Packt Publ., 2007. ISBN 9781847192363.BRADY, J., EBBAGE, A., LUNN, R. ).Environmental Management in Organizations: The IEMA Handbook. London, Washington DC: Earthscan. 472 pages, 2011. ISBN 978-1-84971-062-6.BRADY, John, Alison EBBAGE a Ruth LUNN. Environmental management in organizations: the IEMA handbook. London: Earthscan, 2011. ISBN 9781849710626.HEIZER, Jay H a Barry RENDER. Operations management: flexible version. Upper Saddle River: Pearson/Prentice Hall, 2007. ISBN 0132370603.
Požadavky
Examination Requirements:Seminar workOral examination
Garant
doc. Ing. Ladislav Rolínek, Ph.D.
Vyučující
doc. Ing. Ladislav Rolínek, Ph.D.Ing. Viktor VOJTKO, Ph.D.Ing. Viktor VOJTKO, Ph.D.