Předmět Agritourism (KRM / OAGT)
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Další informace
Obsah
Lectures:Running an agrotouristic farm:1 - introduction to the course, assignments; basic terminology;2 - agrotouristic offer and its regulation/legislation;3 - business plan;4 - human resources management in agrotourism;5 - marketing of agroturistic offer;6 - yield management;7 - accommodation, beverage and other activities and their organization;8 - operational management;9 - special services (event planning, animation, seasonal offers).Quality management:10 - classification, certification;11 - networking, HACCP, normalization;Integration of offers in destination management and marketing;12 - destination management;13 - 14 state and community support, projecting.Seminars:1 - guest typology case studies;2 - seminar work assignment;3 - testing and training of creative skills;4 - business plan - case studies;5 - calculation of services in chosen farms;6 - special support programmes of agrotourism services;7 - price calculation;8 - communication and presentation skills - theoretical preparation;9 - excursion in chosen farm;10 - 14 presentation and evaluation of seminar works.
Získané způsobilosti
Students will understand the basic principles of entrepreneurship in agritourism, they will be able to create business plan, invent a suitable marketing-mix and complete event projects and calculations of service offer.
Literatura
Buckley R., - Weaver, D. B. - Pickering, C. Nature-Based Tourism, Environment and Land Management. 2008. ISBN 9781845934552.Šimková, E. Sustainability in Tourism and Rural Areas. Hradec Králové: Gaudeamus., 2013. ISBN ISBN 978-80-7435-.GOELDNER, Ch., RITCHIE, B. Tourism: principles, practices, philosophies. Hoboken: Wiley., 2009. GOELDNER, Ch., & RITCHIE, B. Tourism: principles, practices, philosophies. Hoboken: Wiley, 2009. ISBN 13: 978-047008459.
Požadavky
Credit Requirements:Successful presentation of seminar work (themes: business plan, project for obtaining a grant).Examination Requirements:Final examination - written test (more than 50 % correct answers) and oral examination.
Garant
doc. Dr. Ing. Dagmar Škodová Parmová
Vyučující
RNDr. Zuzana Dvořáková Líšková, Ph.D.doc. Dr. Ing. Dagmar Škodová ParmováRNDr. Zuzana Dvořáková Líšková, Ph.D.doc. Dr. Ing. Dagmar Škodová Parmová