Předmět Media, Society, and Culture (ZUR393a)

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Materiál	Typ	Datum	Počet stažení

Cíl

• To understand the history of media and technology to comprehend their reciprocal roles in relation to society and culture• To critically evaluate the power of cultural media and symbolic meaning-making in affecting fundamental social change• To comprehend the ways in which the form of different media –newspapers, TV, video, exhibition and new media – affects cultural meaning-making

Osnova

Week 1. Introduction to the courseWeek 2. Media vs Culture: Views on Technologies• MC p.3- 29• Mumford, L. “Technics and Civilization”Week 3. Media Effects• MC p.467-489• McQuail, D. “The influence and effects of mass media”Week 4. Culture Industry and Society• Adorno, T. & Horkheimer, M. “Culture industry: Enlightenment and mass deception”Week 5. Media, Information, and People• Chomsky and Media• Manufacturing Consent on YouTube ( http://www.youtube.com/watch?v=RO51ahW9JlE )Week 6. Alternative Media• Understanding Alternative Media p. 51-62• Shirky, C. “Here comes everybody” Chapter 3Week 7. Take Home ExaminationWeek 8. Print Media and Culture• MC p. 247-276, 313-339Week 9. Electronic Media and Culture• McLuhan, M. “Understanding Media” Chapters: Radio and TelevisionWeek 10. Advertisement• Jhally, S. “Image­Based Culture: Advertising and Popular Culture”Week 11. The Internet• MC p. 43-67Week 12. Group PresentationWeek 13. Final Examination

Požadavky

This course is designed to help students develop an understanding the complexity of media environments in our contemporary society. Students will consider ‘media’ as cultural practices and discourses. The course will look at the evolution of communication and media industries over time to explore how models for information distribution and reception have facilitated communication in modern society. As well, students will look at the ways that media practices influence and order other practices in the social world. The first half of the course will cover an historical and theoretical overview of contemporary media practices, including definitions of ‘media’, technological determinism and culture, and media and culture industry. The second half of the course will then focus on each medium such as newspapers, television, and ‘new’ media as environments of practice.

Garant

prof. PhDr. Jiří Pavelka, CSc.

Vyučující

Tae-Sik Kim, Ph.D.