Předmět Theory and Methods of Genre Analysis (ZUR584)

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Materiál	Typ	Datum	Počet stažení

Cíl

To achieve an understanding of the themes, issues and debates related to important theories and relevant methods of genre analysis.To be able to recognize and correctly identify the characteristic features of specific media genres and analyze them critically.To be able to discuss important issues and develop crucial vocabulary concerning both the theoretical and methodological aspects of genre analysis.

Osnova

1. Introduction to the Course, Important Concepts and Terms2. Historical Review, Theories of Genre, Media Literacy3. Approaches to Genre Studies in Mass Media: Process, Formulaic Analysis4. Approaches to Genre Studies in Mass Media: Historical Context, Cultural Context5. Approaches to Genre Studies in Mass Media: Ideological Approach, Production Elements6. Approaches to Genre Studies in Mass Media: Industry Perspective, Mythic Approach7. Approaches to Genre Studies in Mass Media: Non-verbal Communication Analysis,Autobiographical Analysis8. The Genre of Advertising9. The Genre of News Reporting10. New Media Genres11. Presentations of Project Work12. Presentations of Project Work13. Remaining Issues, Personal Conferences

Literatura

Bawarshi, Anis S., and Mary Jo Reiff. 2010. Genre. An Introduction to History, Theory, Research, and Pedagogy. Parlor Press. ISBN-10: 1602351716, ISBN-13: 978-1602351714Silverblatt, Art. 2007. Genre Studies in Mass Media. A Handbook. M.E. Sharpe. ISBN-10: 076561670X, ISBN-13: 978-0765616708Mehler, Alexander, Serge Sharoff, and Marina Santini (eds.). 2010. Genres on the Web. Computational Models and Empirical Studies. Springer. ISBN-10: 9048191777, ISBN-13: 978-9048191772SILVERBLATT, Art, Jane FERRY a Barbara FINAN. Approaches to media literacy : a handbook. Armonk: M.E. Sharpe, 1999. xii, 280 s. ISBN 0-7656-0184-2. infoThe shifting definitions of genre :essays on labeling films, television shows and media. Edited by Lincoln Geraghty - Mark Jancovich. Jefferson: McFarland & Company, 2008. viii, 260. ISBN 978-0-7864-3430-5. infoSILVERBLATT, Art. Media literacy :keys to interpreting media messages. 3rd ed. Westport, Conn.: Praeger, 2008. xii, 499 p. ISBN 9780275992583. infoLISTER, Martin. New media : a critical introduction. 1st publ. London: Routledge, 2003. vi, 404 s. ISBN 0-415-22377-6. infoBaran, Stanley J. 2010. Introduction to Mass Communication: Media Literacy and Culture. McGraw-Hill Humanities/Social Sciences/Languages. ISBN-10: 0077286405, ISBN-13: 978-0077286408Ott, Brian L., and Robert L. Mack. 2009. Critical Media Studies: An Introduction. Wiley-Blackwell. ISBN-10: 1405161868, ISBN-13: 978-1405161862

Požadavky

Students should have minimum knowledge of English corresponding to the B2 level of the Common European Framework of Reference for Languages.Students must write a one-page motivation letter demonstrating their level of English knowledge and explaining their motives for attending the course.

Garant

prof. PhDr. Jiří Pavelka, CSc.

Vyučující

Mgr. Robert Helán, Ph.D.Mgr. Pavel Sedláček