Předmět Visual Messages and the Media (ZUR589c)
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Další informace
Cíl
This course examines the cultural meanings of visual messages on various media. Grounded in the understanding of various theories from semiotics and cultural studies, this course looks closely at media practices delivering visual messages firmly based on certain sociocultural contexts. This course also cover wider issues related to visual messages and our everyday lives. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on visual communication and cultural understandings.• Comprehend the cultural meanings of visual messages• Understand the role of the media in distributing visual messages• Review and analyze a variety of research articles on visual communication• Find important themes and methods of semiotics• Lead insightful discussions
Osnova
Week 1. Introduction to the courseWeek 2. Semiotics Theories: Saussure, Peirce, Barthes, and moreWeek 3. Semiotics and Culture: Geertz and BourdieuWeek 4. Visual Messages and Traditional MediaWeek 5. Visual Messages and TVWeek 6. Visual Messages and AdvertisementWeek 7. Reading WeekWeek 8. Visual Analysis Practice (Group Presentations)Week 9. Visual Messages and the Internet (Research Paper Consultation Due)Week 10. Images of Spaces: Cities as Visual MediaWeek 11. Images of People: Cross-cultural ImagesWeek 12. Visual Message Student Conference 1Week 13. Visual Message Student Conference 2
Literatura
Barthes, R. (1972). Mythologies. New York: Hill and Wang.ECO, Umberto. A theory of semiotics. 1st Midland book ed. Bloomington: Indiana University Press, 1979. ix, 354 s. ISBN 0-253-35955-4. info
Garant
prof. PhDr. Jiří Pavelka, CSc.
Vyučující
Tae-Sik Kim, Ph.D.Mgr. Jana Gajdošová