Předmět Urban Communication: Image, Space, and Media (ZUR589g)

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Materiál	Typ	Datum	Počet stažení

Cíl

This course examines communication patterns in the urban environment. A city is a typical interdisciplinary space where humans, technologies, and cultures interactively form a variety of communicative actions. Grounded in the understanding of the role of urban space as media, this course looks closely at how urban spaces represent (are represented by) everyday communications. This course covers a variety of issues in urban communication, ranging from urban branding to neoliberal exclusion in urban space. Throughout the course, students will discuss how urban spaces connect/disconnect/reconnect people. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to widen their perspectives on urban space, society, and communication and to develop their own research projects focusing on communicative activities in the urban environment. Comprehend the role of urban space as media. Develop strategic ways of thinking to improve urban communicative capability. Review and analyze a variety of research articles on urban communication. Find important themes and methods of urban research. Lead insightful discussions. Develop a research project by applying sociocultural experiences.

Osnova

Week 1. Course introductionWeek 2. Urban Communication: Theories and PracticesWeek 3. Theme 1. Urban Branding – 1) Making a Place AttractiveWeek 4. Theme 1. Urban Branding - 2) Sustainable Urban SpaceWeek 5. Theme 1. Urban Branding - 3) Urban Branding and the MediaWeek 6. Theme 2. Urban Representation – 1) Urban SemioticsWeek 7. Reading WeekWeek 8. Workshop: Group Strategic Planning, Short Presentations and DiscussionsWeek 9. Theme 2. Urban Representation - 2) Urban BordersWeek 10. Theme 3. Media and Urban Space - 1) Media and CitiesWeek 11. Theme 3. Media and Urban Space - 2) Cyber(urban) SpaceWeek 12. Conference 1Week 13. Conference 2

Literatura

povinná literaturaKavaratzis, Mihalis, and Gregory J. Ashworth. "City branding: an effective assertion of identity or a transitory marketing trick?." Tijdschrift voor economische en sociale geografie 96.5 (2005): 506-514.Georgiou, M “Media and the city: Making sense of place” International Journal of Media and Cultural Politics 6.3 (2010)Crang, Mike. ’Cyberspace as the new public domain.’, in Urban diversity : space, culture and inclusive pluralism in cities worldwide. (2010) Baltimore, MD: Johns Hopkins University Press ; Woodrow Wilson International Center for Scholars, pp. 99-122. HudKokosalakis, Christina, et al. "Place image and urban regeneration in Liverpool." International Journal of Consumer Studies 30.4 (2006): 389-397.Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising A Photo Essay." Space and Culture 14.4 (2011): 356-366.

Garant

prof. PhDr. Jiří Pavelka, CSc.

Vyučující

Tae-Sik Kim, Ph.D.Mgr. Jana Gajdošová