Předmět Základy obchodní angličtiny 1 (AJB_BBE)

Na serveru studentino.cz naleznete nejrůznější studijní materiály: zápisky z přednášek nebo cvičení, vzorové testy, seminární práce, domácí úkoly a další z předmětu AJB_BBE - Základy obchodní angličtiny 1, Pedagogická fakulta, Masarykova univerzita (MU).

Materiál	Typ	Datum	Počet stažení

Cíl

The optional course Basics of Business English introduces students to the language of business and economics, as well as to the corresponding economic concepts. It outlines the contents of widely used Business English coursebooks, the skills practiced and the topics covered there. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing the ability of students to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.At the end of this course, students should be able to understand and express appropriately the basic concepts of Business English, particularly those concerning company typology and structure, business combinations, business cycle, personal and corporate finance, company s assets and liabilities, and accounting.

Osnova

Topic 1Introduction. Business English textbooks. Methods of teaching BE. Linguistic properties of BE. Differences between English and Czech BE terminologies and syntactic structures.Topic 2Company Structure (organization chart, board of directors). Types of business organization (sole trader, private limited company, public company, corporation, general and limited partnership, …).Topic 3Capital. Business combinations (founding a company, flotation and subscription of shares, winding up a company, takeovers, raids; liquidity, bankruptcy). Company assets, liabilities and equity.Topic 4Shares. Types of shares. Stock exchanges, share/stock indexes, market price development.Bonds, notes and other financial instruments.Futures, forward contracts, options.Topic 5Accounting (financial statements – Profit and Loss Account, Balance Sheet, Cash Flow statement, Source and Application of Funds Statement; depreciation).Topic 6Money. Forms of money, borrowing and lending. Income, remuneration.Price. Cost/expenses, revenue/income, profit, margin, markup, yield.Topic 7Marketing (marketing mix – product, price, promotion, place; marketing strategies, tasks and techniques). Market segmentation. Sales.Topic 8Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.

Literatura

MASCULL, Bill. Business Vocabulary in Use: Intermediate. 1. vyd. Cambridge: Cambridge University Press, 2002. 172 s. ISBN 0-521-77529-9. infoMACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999. 160 s. ISBN 1-899396-00-4. infoMACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997. 144 s. ISBN 1-899396-80-2. infoTULLIS, Graham a Tonya TRAPPE. New insights into business :student's book. 1st ed. Harlow: Longman, 2000. 176 s. ISBN 0-582-33553-1. infoMACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002. 208 s. : i. ISBN 0-521-75285-X. infoVOGEL, Radek , Jiřina HRBÁČKOVÁ a Jana MUŽÍKOVÁ . Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003. 102 s. ISBN 80-210-3128-X. infoVOGEL, Radek a Lucie FIALOVÁ . Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003. 122 s. ISBN 80-210-3262-6. info

Požadavky

Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as the underlying concepts).

Garant

doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.

Vyučující

Mgr. Radek Vogel, Ph.D.