Předmět Základy obchodní angličtiny 2 (AJB_BBE2)

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Materiál	Typ	Datum	Počet stažení

Cíl

The optional course Basics of Business English 2 is a follow-up course to BBE 1, reviewing the so far covered topics and introducing students to the language of further areas of business and economics, as well as explaining the corresponding concepts. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing students ability to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.At the end of this course, students will have improved their ability to understand and express business and economic concepts in English, particularly in the fields of marketing, promotion, management, banking and insurance, public finance and taxation.

Osnova

Session 1:Review of topics 7 and 8 (BBE1):Marketing (marketing mix, marketing strategies, tasks and techniques). Market segmentation. Sales.Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.Topic 1Production (manufacturing cycle, design and development; costing, pricing).Topic 2Management (motivation, communication, decision-making, recruitment, human resources management and development, …).Topic 3Banking (central banking, commercial, universal and investment banks and their services). Financial instruments, financial ratios.Session 2:Topic 4Public finance (money supply, inflation, interest rates; government spending, budgets).Topic 5Taxation (types of tax, tax return, tax allowances); social security (contributions, benefits).Topic 6Insurance (types of insurance, insurance companies).Review.Final test.

Literatura

doporučená literaturaMACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999. 160 s. ISBN 1-899396-00-4. infoMACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997. 144 s. ISBN 1-899396-80-2. infoMASCULL, Bill. Business vocabulary in use :advanced. 1. ed. Cambridge: Cambridge University Press, 2004. 172 s. ISBN 0-521-54070-4. infoMASCULL, Bill. Business vocabulary in use. 1st ed. Cambridge: Cambridge University Press, 2006. 138 s. ISBN 0-521-60621-7. infoMACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002. 208 s. : i. ISBN 0-521-75285-X. infoVOGEL, Radek , Jiřina HRBÁČKOVÁ a Jana MUŽÍKOVÁ . Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003. 102 s. ISBN 80-210-3128-X. infoneurčenoTULLIS, Graham a Tonya TRAPPE. New insights into business :student's book. 1st ed. Harlow: Longman, 2000. 176 s. ISBN 0-582-33553-1. infoVOGEL, Radek a Lucie FIALOVÁ . Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003. 122 s. ISBN 80-210-3262-6. info

Požadavky

Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as of the underlying concepts). Completion of the previous course Basics of Business English 1 (AJB_BBE) is an advantage, but not necessity.

Garant

doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.

Vyučující

Mgr. Radek Vogel, Ph.D.