Předmět Marketing (KPV / E-MKT)

Na serveru studentino.cz naleznete nejrůznější studijní materiály: zápisky z přednášek nebo cvičení, vzorové testy, seminární práce, domácí úkoly a další z předmětu KPV / E-MKT - Marketing, Pedagogická fakulta, Ostravská univerzita v Ostravě (OU).

Materiál	Typ	Datum	Počet stažení

Obsah

nature, development and objectives of marketingmarket, demand, the modern market and its attributesmacro environmentspecific markets and their segmentationInformation security marketingmarketing managementmarketing mix - product management, pricemarketing mix - distribution, marketing communicationscurrent issues marketing

Získané způsobilosti

the student receives: - the ability to understand and define the basic concepts of marketing - the ability to define the modern market and its attributes - the ability to identify specific individual markets - the ability to characterize individual elements of the marketing mix - the ability to explain individual differences in marketing approaches - the ability to identify differences in marketing and consumer market organizations - the ability to formulate strategy, marketing mix - the ability to assess options for the organization in creating a marketing plan - the ability to apply knowledge gained in basic practical problems - the ability to work with specialized literature

Literatura

Kotler P. Marketing, Management. Victoria Publishing, Praha, 1992. ARMSTRONG, G.; KOTLER, P.; HARKER, M.; BRANNAN, R. Marketing An Introduction. First edition. Harlow: PearsonEducation Limited, 2009. ISBN 978-0-273-71395-1.KOTLER, P.; WONG, V.; SAUNDERS, J.; ARMSTRONG, G. Principles of Marketing. Fourth European edition. Harlow:Pearson Education Limited, 2005. ISBN 978-0-273-68456-5.

Požadavky

- active participation in problem solving - study of assigned expert literature - preparation for exam - written seminar work and its defenceEvaulation:100-91 bodů výborně90-71 bodů velmi dobře70-51 dobře50-0 bodů nevyhověl