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Marketing Vocabulary: To price – ocenit To produce- vyrobit To distribute – distribuovat To conduct a market research – provádět průzkum trhu Customer – zákazník To launch a product – uvést produkt na trh Survey – průzkum Questinnaire – dotazník Brand – značka research – výzkum To promote – propagovat Promotion – propagace Channels of distribution – distribuční kanály Retail – maloobchod Wholesales trade – velkoobchod Competition – soutež To make a profit – vydělat To cover the cost – pokrýt náklady To gear something to something – přizpůsobit Originally, marketing meant selling goods at a market.(původně marketing znamenal prodávání zboží na trhu)Modernmarketing is a process of planning, designing, pricing, promoting and distributing goods and services, in order to make people buy it.In other words, marketing isthe series of activities that companies do before they put a product on the market, because they want to sell it in the best possible way – to make profit Before theylaunch a product into the market, companies need to prepare a goodmarketing plan. This means that they need to: find out which goods and services people want andprovidethem(poskytnout je) price them advertise them distribute them to the final cutomerThese activities are known as themarketing mix of 4 P’s: PRODUCT, PRICE, PROMOTION, PLACE Product - it is decidingwhat to sell -The first step of company ismarket research - A successful market research must analyse data about thecompetition (konkurence) -Groups of consumers who buy similar products are calledmarket segments. - Companies also have toconsider(zvážit) the design of goods –size, colour,and they often give it abrand name to make it easy for buyers to recognize the product. Price - deciding what prices tocharge(účtovat si) - the price must be attractive to customers - but also habe tocover the cost of productionandprofit Place -deciding how it will be distributed and where people will buy it - companies have to choose thechannels of distributionthrough which goods are sold - it is for example:retail, wholesale trade, personal selling, the internet... Promotion - deciding how the product will be supported(podporován) withadvertising Packaging - this fifth „P“ is somethimes added - it includes all the materials used to protect and present a product before it is sold –bottles, cans(plechovky),paper or plastic boxes, bags...