Předmět Corporate Communication (CVA / BKACC)

Na serveru studentino.cz naleznete nejrůznější studijní materiály: zápisky z přednášek nebo cvičení, vzorové testy, seminární práce, domácí úkoly a další z předmětu CVA / BKACC - Corporate Communication, Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě (SU).

Materiál	Typ	Datum	Počet stažení

Obsah

1. The basis and features of the corporate communication2. Communication corporate image3. Communication corporate network4. Communication channels and communication media5. Forms of corporate communications6. Corporate presentation7. Intercultural corporate communication8. Communication in the small and medium-sized enterprise9. Standardisation of corporate communication10. Communication audit11. Case studies12. Presentations and written paper13. Revison and summary of corporate communication1. The basis and features of the corporate communicationThe differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.2. Communication corporate imageThe basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.3. Communication corporate networkRelationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.4. Communication channels and communication mediaBasic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.5. Forms of corporate communicationsBasic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.6. Corporate presentationPresentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.7. Intercultural corporate communicationCommunication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.8. Communication in the small and medium-sized enterpriseSpecific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.9. Standardisation of corporate communicationMeaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.10. Communication auditConcept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.11. Case studiesStudying and analysing some selected case studies in the field of corporate communication with the selected companies.12. Presentations and written papersStudying and analysing some selected topics in the students'presentations and written papers.13. Revison and summary of corporate communicationRevising and summarising the issues of corporate communication topics and obtaining some feedback information on applied corporate communication instruments with the specific companies.

Získané způsobilosti

Student získá absolvováním tohoto předmětu dovednost mluvení, psaní a komunikace v rámcitematických okruhů sylabu. Zároveň si rozšíří rozsah slovní zásoby v rámci sylabu předmětu.

Literatura

Prof.dr. Cees van Riel. Essentials of corporate communication. New York, 2007. ISBN 0-203-39093-8.Prof.dr. Cees van Riel. Principles of Corporate Communication. New York, 1996. ISBN 0-13-150996-9.Paul A. Argenti and Janis Forman . The power of corporate communication. New York, 2002. ISBN 0-007-137949-5.Goodman, B.M., Hirsch, P.B. Corporate Communication. New York, 2010. ISBN 978-1-4331-0622-4.Dolphin, R. The Fundamentals of Corporate Communications. Oxford , 2000. ISBN 0-7506-4186-X.Belasen, A.T. The Theory and Practice of Corporate Communication . London, 2008. ISBN 978-1-4129-5035-0.

Požadavky

1xpresentation on the given topic, 1x written paper on the given topic and its presentation in the class, written exam.1xprezentace na vybrané téma, 1x semestrální práce na vybrané téma a její prezentace v přednáškách, písemná zkouška.

Garant

PhDr. Janusz KARPETA

Vyučující

PhDr. Janusz KARPETA