Předmět Media Training (CVA / BPAMT)

Na serveru studentino.cz naleznete nejrůznější studijní materiály: zápisky z přednášek nebo cvičení, vzorové testy, seminární práce, domácí úkoly a další z předmětu CVA / BPAMT - Media Training, Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě (SU).

Materiál	Typ	Datum	Počet stažení

Obsah

1. Introduction into communication with the media2. Media in the Czech Republic3. Application of modern technologies in communication with the media4. Principles of communication with the media5. Principles of a presentation in the media6. Language instruments suitable for communication with the media7. TV appearance - training for communicating different formats8. Radio appearance - training for communicating different formats9. Press conference, interview, discussion, training in for communicating different formats10. Crisis communication. Training in responding to unpleasant questions as a communication skill11. Public appearances - training of the selected public appearances in the media12. Analysis of the selected presentations in the media13. Implementation and evaluation of one´s own presentations in the media and getting feedback1. Introduction into communication with the mediaTheory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media.2. Media in the Czech RepublicThe definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic.3. Application of modern technologies in communication with the mediaThe characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization.4. Principles of communication with the mediaThe basics of communication, specifics of communication with the media.5. Principles of a presentation in the mediaPrinciples of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization.6. Language instruments suitable for communication with the mediaThe selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements.7. TV appearance - training for communicating different formatsPreparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects.8. Radio appearance - training for communicating different formatsThe preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects.9. Press conference, interview, discussion - training for communicating different formatsPreparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects.10. Crisis communication. Training in responding to unpleasant questions as a communication skillBasic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them.11. Public appearances - training of the selected public appearances in the mediaThe preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects.12. Analysis of the selected presentations in the mediaThe practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation.13. Implementation and evaluation of one's own presentations in the media and getting feedbackTraining one's own appearances in the media. The analysis and evaluation of individual performances. Recommendations for future appearances in the media.

Získané způsobilosti

Student získá absolvováním tohoto předmětu dovednost mluvení, psaní a komunikace v rámci tematických okruhů sylabu. Zároveň si rozšíří rozsah slovní zásoby v rámci sylabu předmětu.

Literatura

Walker, T.J. Media training A-Z. New York , 2006. ISBN 1932642366.Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey , 2004. ISBN 0-471-27155-1.Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha , 2011. ISBN 978-80-247-3028-8.Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7.Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7.

Požadavky

2x training presentations, credit test, active attendance of 60% in the course.2x tréninkové vystoupení, zápočet 60% aktivní účast na seminářích.

Garant

PhDr. Janusz KARPETA