Předmět Tourism Marketing (JJB251)

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Materiál	Typ	Datum	Počet stažení

Sylabus

Tourism Marketing course 2015: SyllabusTourism Marketing course (JJB251) will be offered as the compact course - e.g. it will be taught in a distance-learning mode. What follows are the instructions and guidelines for the successful fulfilment of the requirements:1) The course will consist of the on-line interaction and assignments complemented by the intensive lecture sessions held on December 4-6, 2015 (Friday to Sunday) at room 014 (Hollar building), Faculty of Social Sciences, Charles University in Prague, Smetanovo nábř. 6, Praha 1. The lecture sessions on December 4-6, 2015 will be held from 10AM until 5PM every day.2) In the previous years, Tourism Marketing course was designed as the thematic course (to find out more about the last year's topic "Project Operation Anthropoid", please open this link). The topic of this year's course is "Gamification in tourism".Students will receive their assignments and detailed instructions of what they are supposed to do in order to earn the credits in due time.3) The requirements for passing the course will be the following: each of the registered students will be asked to administer 5 questionnaires with tourists and residents in Prague (the questionnaires will be sent to you and the selection of the respondents will be explained later).In addition, all students will be divided into 10 groups with 5 students in each group. Each group will select the topic of the city game for which it will jointly prepare the scenario. Two or more groups will be allowed to choose the same topic (they will have to work separately and independently). The topics of the game will be offered later. Each group will present its game scenario during our lecture sessions in December.All additional information will be shared communicated to the registered students in due time. The student shave two weeks to decide whether they want to take this course. In the meantime, the students can follow the Tourism Marketing course's Twitter account @JJB251 and visit Dr. Strielkowski's description of the last year's course at http://www.strielkowski.com/lectures/jjb251-tourism-marketing/Literature:Bulencea, P., & Egger, R. (2015). Gamification in Tourism: designing memorable experiences. BoD-Books on Demand (available at AppStore and Google Market)Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 525-537). Springer International PublishingNegruşa, A. L., Toader, V., Sofică, A., Tutunea, M. F., & Rus, R. V. (2015). Exploring Gamification Techniques and Applications for Sustainable Tourism.Sustainability, 7(8), 11160-11189Sigala, M. (2015). Applying Gamification and Assessing its Effectiveness in a Tourism Context: Behavioural and Psychological Outcomes of the TripAdvisor’s Gamification Users. Asia Pacific Journal of Information Systems,25(1), 179-210Strielkowski, W. (2015). Can Operation Anthropoid become Prague’s new tourist magnet? Available at: file:///C:/Users/Wadim/Downloads/Strielkowski_Project%20Anthropoid_summary.pdfCorrêaa, Cynthia, and Camila Kitanoa (2015). Gamification in Tourism: Analysis of Brazil Quest Game. Available at: http://ertr.tamu.edu/files/2015/02/SP05_MobileSession_Correa.pdfXu, F., Tian, F., Buhalis, D., & Weber, J. (2013). Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. In VS-GAMES (pp. 1-8). Available at: http://www.researchgate.net/profile/Jessika_Weber/publication/257698618_Marketing_Tourism_via_Games/links/02e7e525befab6254b000000.pdf Requirements: for passing the course: Following the guidelines and studying the materials independently, administering 5 questionnaires, preparing a group presentation (a city game scenario), participation in the 3-day face-to-face sessions in December 2015

Literatura

 Literature:Bulencea, P., & Egger, R. (2015). Gamification in Tourism: designing memorable experiences. BoD-Books on Demand (available at AppStore and Google Market)Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 525-537). Springer International PublishingNegruşa, A. L., Toader, V., Sofică, A., Tutunea, M. F., & Rus, R. V. (2015). Exploring Gamification Techniques and Applications for Sustainable Tourism.Sustainability, 7(8), 11160-11189Sigala, M. (2015). Applying Gamification and Assessing its Effectiveness in a Tourism Context: Behavioural and Psychological Outcomes of the TripAdvisor’s Gamification Users. Asia Pacific Journal of Information Systems,25(1), 179-210Strielkowski, W. (2015). Can Operation Anthropoid become Prague’s new tourist magnet? Available at: file:///C:/Users/Wadim/Downloads/Strielkowski_Project%20Anthropoid_summary.pdfCorrêaa, Cynthia, and Camila Kitanoa (2015). Gamification in Tourism: Analysis of Brazil Quest Game. Available at: http://ertr.tamu.edu/files/2015/02/SP05_MobileSession_Correa.pdfXu, F., Tian, F., Buhalis, D., & Weber, J. (2013). Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. In VS-GAMES (pp. 1-8). Available at: http://www.researchgate.net/profile/Jessika_Weber/publication/257698618_Marketing_Tourism_via_Games/links/02e7e525befab6254b000000.pdf

Garant

PhDr. Wadim Strielkowski, M.Sc., Ph.D.

Vyučující

PhDr. Wadim Strielkowski, M.Sc., Ph.D.