Předmět Campaigns and Propaganda (JJB287)

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Materiál	Typ	Datum	Počet stažení

Sylabus

JJB 287: Campaigns and PropagandaLecturer: Anna Matušková, matuskova@fsv.cuni.czRoom: Hollar 13Date: Wednesday 11:00 - 12.20  Knowledge Acquisition: Students will be required to keep up with the required readings, to attend class sessions, to engage in web research etc. in order to deepen their knowledge base. Requirements: In order to complete the course student must participate in team presentation and pass the written exam. The presentations is awarded with 40 points and written exam with 60 points. The presentations and active engagement in class represents 40 per cent of the final score, the exam represents 60 per cent. Assignments: Final test, presentation, active engagement in the classes. Course Objectives:The course focuses on modern propaganda, persuasion and their role in electoral campaigns. We will analyse propaganda, persuasion and campaigning from theoretical, historical and practical approach. Students will also learn how to analyse the contemporary campaign techniques and distinguish among propaganda and persuasion. Concurrently it will also explain the key concepts and term. Additional aim is too understand how campaigning and modern communication in Central and Eastern Europe The aim of the course is to provide students with a detailed and comprehensive knowledge of the region and campaigning style. We will distinguish between "modern and democratic campaigning style" and bring awareness how propaganda has permeated the political and daily life and consequently influenced campaigning (in the former Czechoslovakia, in the Czech Republic, Slovak Republic, Poland, Hungary and other countries). The course is taught in English. Presentation:Topics of the presentation will be specified during first and second session, but generally you should pick an typical significant example of campaigning with historical, political or cultural background Has to be delivered in the class, you will be assign to datesLength 15-20 minutesPower point presentationMaximum points 40 The presentation must have following structure:1) Introduction, which must include clear information about, analysed topic (electoral poster, historical event, and piece of literature, movie, and music - cultural piece), student should include historical context and information about sources (country, places etc.)2) Information about the content (fictional or realistic), reproduction of the story, who is the enemy, target etc.3) Clear explanation what techniques are used, what is the message structure, is it or is not propagandistic4) Subjective critique5) Conclusion - consolidate your argumentation 

Literatura

Johnson-Cartee, K., Copeland, G. A. Strategic Political Communication. Toronto: Roman&Littlefield Publishers Inc., 2004 Johnson-Cartee, K. , Copeland, G. A. Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda. Lanham: LinkRowman&Littlefield, 2004 O’Shaughnessy, N. J. Politics and Propaganda: Weapons of Mass Seduction. Manchester: Manchester University Press, 2004 Pratkanis, A., Aronson, E. (2007): Age of Propaganda. New York: Henry Holt, 2007. pp.

Garant

Mgr. Anna Matušková, Ph.D.