Předmět Globalization of Media Industry (JJM232)

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Materiál	Typ	Datum	Počet stažení

Sylabus

SYLLABUS Globalization of media industryTime & place: Monday 14.00-15.30 , room H112ECTS Credits: 6Lecturer: Dr. Václav Štětka, Ph.D.Contact: stetka@fsv.cuni.cz ; Skype: vaclavstetka ; Office hours: Monday 15.30-17.00 This course will provide an introduction into the rise and current state of the global media and communication industry, and will discuss its role and social and cultural impact in the contemporary world. The course will start with a brief insight into the academic discourse of globalization, followed by an overview of the evolution and present-day condition of the global communication infrastructure. The main focus of the course will be the presentation and critical discussion of the worldwide diffusion and cultural and political influence of transnational media corporations as the key actors of the global media system; both the multimedia conglomerates (Time Warner, Disney, News Corp., Sony etc.) as well as the companies primarily built around the Internet and social media (Google, Facebook, Twitter etc.). Attention will however also be paid to the increasing global prominence of media corporations based in Latin America and Asia, contributing to the reversal of international media flows and challenging the global hegemony of the Western media producers. In the last part of the course, the phenomenon of global TV formats (Big Brother, Pop Idol etc.) will be examined and discussed as an example of the processes of glocalization and cultural hybridization, offering a different perspective on the issues of global cultural production and reception.Requirements:-          attendance and active involvement in discussions (15%) (max. 3 absences)  -          summary (250-300 words) from the readings before classes (min. 7; 20%)[ALL MATERIALS WILL BE AVAILABLE ELECTRONICALLY]-          one short (10 min.) oral presentation on a selected case study from the list below  (alternative topics possible) (15%)   -          final test (20%) -          final essay (min. 2500 words) on an assigned topic (30%) [OPTIONAL] Course structure: Week 1 (5.10.): Introduction to the course, requirements  The globalization discourse: perspectives on globalization Readings Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapters 1 & 2 : Introduction: Global Village of Babel (pp. 1-15), Language and Metaphor: What We Talk about When We Talk about Globalization and Media, pp. 19-36.  

Garant

PhDr. Václav Štětka, Ph.D.

Vyučující

PhDr. Václav Štětka, Ph.D.