Předmět Angličtina pro marketing I (JLB045)

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Materiál	Typ	Datum	Počet stažení

Cíl

The objective of this course is to bridge the gap between general secondary school English and the needs of a university student. After the course students should be able to follow business and marketing texts and lectures in English with great ease, to discuss related topics in English and to do an internship abroad in an English speaking country.

Sylabus

Appendices I, II, III, and V from Professional English in Use will be on the examination 1 Placement / entrance test 2. Business communications skills: Introductions and exchanging contact details; Introducing yourself by email. The marketing mix 1 and 2.  3. SWOT analysis. Marketing strategy and the marketing plan. 4. Marketing ethics. The market environment. Case study: Marketing ethics. 5. Presentation skills. Discourse markers (handout on SIS). 6. Legal aspects of marketing. Case study/debate: Legal and ethical aspects of marketing. 7. Research 1 (to be done only at home, not in class). Research 2. New product development 1 and 2.8. Midterm test. Using a mind map. Business communication skills: Presenting an idea, product or service. 9. Start of presentations. Brainstorming (to be done only at home, not in class). Product and service types. Product life cycles. Selling products and services. 10. Branding 1 and 2. Brand values. Market segmentation. Case study or debate. 11. Customer needs and behaviour. Loyalty programmes. Motivation marketing. Customer relationship management. The marketing budget. 12. Business communication skills: Presenting factual information (including Appendix III Talking about numbers). Price. Logistics and the distribution chain (to be done only at home, not in class). Merchandising (to be done only at home, not in class) Handout: Writing in an academic style (for reference, not on exam).  The materials provided to students and used during the course are exclusively for the purpose of study for registered members of the course English for Marketing 1. They are not intended for wider distribution. Any wider distribution of these course materials is permitted only with the express consent of the course providers, and in the absence of such consent is forbidden.

Literatura

Prescribed Literature:Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (Units 1-31 and selected appendices)Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Units 1-10)Recommended Literature: Raymond Murphy: English Grammar in Use, Cambridge University PressOther relevant resources, including the internet.Internet resourceshttp://e4marketing.pbworks.comhttp://www.nicenet.orghttp://www.bbc.co.uk http://www.economist.com http://www.ft.com http://www.guardian.co.uk http://www.nationalgeographic.com http://www.timesonline.co.uk/tol/news http://www.worldnews.com http://fsvzimni.pbwiki.com

Požadavky

I ATTENDANCE  Attendance in class is mandatory. Students must attend 8 of the 12 classes in the winter term. Attendance will be taken in class II WRITTEN TESTS Students must pass two written tests (pass level 65%, time 45 minutes) during the autumn semester comprising 100 points. The tests will consist of "multiple choice", "gap filling", "word formation", "matching", "explanation", and "word/statement definition" exercises. There will be an essay part of up to 140 words. There is no translation. There is only one trial.  Students are required to pass the test to be able to enroll in the spring course. FIRST TEST: based on lessons 1-6 in the syllabus below. This includes:- the units from Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (including appendices I and II)(vocabulary including propositions)- the Business communications sections (Key expressions) from Duckworth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008- the information on the handouts from lessons 1-6 (on SIS)Case studies are not on the test. SECOND TEST: based on lessons 7-12 in the syllabus below. This includes:  - the units from Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (including appendices III and V) (vocabulary including propositions)- the Business communications skills sections (Key expressions) from Duckworth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 - the information on the handouts from lessons 7-12 (on SIS)Case studies are not on the test. °If a student has not fulfilled the conditions described above, he or she will have to take a complex test (pass level: 70%, time 60 minutes) comprising 100 points in the examination period. In that case there are 2 trials. There are no dictionaries allowed.  Honesty: students who are caught cheating during the test will be disqualified and will have to try again in compliance with the above conditions.  III ORAL EXAMINATION The oral exam for the whole year (English for Marketing I and II)consists of a presentation. In order to pass the class students must do the presentation since the presentation is their oral examination. 1. Presentation Duration: Students must give a 5 minute individual presentation. The presentation must be given in class either in English for Marketing I or in English for Marketing II before the last lesson of English for Marketing II in the spring.  2. Presentation Skills Training: Training and information will be given in class and all handouts and materials will be posted on SIS. 3. Presentation Topics and Sign Up: Starting in mid October, a signup sheet will be available in class for students to sign up for a presentation date and topic. It is the students’ responsibility to sign up for a specific date either in class or during the lecturer´s office hours. The presentation topics will relate to units in the Professional English in Use Marketing textbook. The presentations in each lesson will serve as an introduction to the topics to be covered during the lesson.  The presentation must include vocabulary from the unit in the Professional English in Use Marketing textbook which it covers e.g. if a student’s presentation topic is Unit 23 Customer Relationship Management, his or her presentation must include vocabulary from Unit 23.  Presentations must be concrete examples or case studies, not simply repeating the topic in the textbook. Students are encouraged to be creative in how they present their topic from the textbook. Presentations could include for example, a case study related to the topic, an interesting example related to the topic, presentation of a marketing strategy, an idea for a new product or service presented in an interesting and creative way. 4. PowerPoint: Use of PowerPoint is optional but this is a very good opportunity to practice creating and giving a Power Point presentation. If a student uses PowerPoint, it is the student’s responsibility to arrive 10 minutes early to set it up. 6. Presentation feedback: Students will be expected to give feedback on their classmates’ presentations as an important element of the presentation skills training. 7. Assessment: Even though it is the outcome of the written part of the final examination (in the spring term) which plays the major role in the grading process, the outcome of the presentations will be used in borderline cases to decide which grade a student will get. 8. Assessment Criteria: Details of these criteria will be discussed in class and added to SIS. • Organisation and Content of Presentation including use of vocabulary from the textbook • Delivery • Time Keeping

Garant

Pamela Cotte, M.A.

Vyučující

Pamela Cotte, M.A.