Předmět Angličtina pro marketing II (JLB046)

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Materiál	Typ	Datum	Počet stažení

Cíl

The objective of this course is to bridge the gap between general secondary school English and the needs of a university student. After the course students should be able to communicate in both oral as well as written form, follow business and marketing lectures in English with ease, to present and discuss related topics in English and to do an internship abroad.

Sylabus

Appendices VI, VII, IX, X and XII from Professional English in Use will be on the final examination. 13. Exercises from the first semester final exam.  Trade shows (To be done at home, not in class. Feel free to bring any questions to the lesson). Phone Calls (BBC phrases and texts on handout).    14. (Start of presentations) Telemarketing. Online shopping and mail order. 15. Personal selling. Above, below and through the line. Describing graphs. 16.  Media strategy. TV and Radio. Case study Business Result page 89: Investigating an intercultural communication problem.Outdoor advertising. The press. (To be done at home, not in class. Feel free to bring any questions to the lesson.)17. Printed documents (only A and B). Branded content. Case study.18. The internet. Buzz marketing. 19. Sales promotions and displays. Direct mail and email. Debate  or guest speaker. 20. Street marketing and sampling. Corporate communications. 21. Public relations and lobbying. Event and sports sponsorship. Debate or guest speaker.22. Business Result page 78-79: Working with words Numbers and trends. 23. Crisis Communication. Business Result page 80-81 Asking for and explaining factual and numerical information. 24. Corporate blogging. Appendices. Exam review.25. Exam review. Expressing your marketing interests.The materials provided to students and used during the course are exclusively for the purpose of study for registered members of the course English for Marketing 2. They are not intended for wider distribution. Any wider distribution of these course materials is permitted only with the express consent of the course providers, and in the absence of such consent is forbidden.

Literatura

Prescribed Literature: Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Lekce 11-16) Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (Lekce 31-50) Websites: http://e4marketing.pbwiki.com http://www.nicenet.org Recommended Literature: Raymond Murphy: English Grammar in Use, Cambridge University Press http://fsvzimni.pbwiki.comhttp://www.bbc.co.uk http://www.economist.comhttp://www.ft.com http://www.guardian.co.uk http://www.nationalgeographic.comhttp://www.timesonline.co.uk/tol/news http://www.worldnews.com

Požadavky

I ATTENDANCE  Attendance in class is not mandatory. Attendance will be taken in class.  II WRITTEN TESTI. Examination The final written examination will consist of 100 points. The minimum pass mark will be 65. The examination will include elements such as gap filling, definitions, text completion, finding and correcting errors in a sentence and grammatical exercises. There will be an essay of up to 240 words. The time limit is 90 minutes.The final examination will be based on lessons 13-24 in the syllabus below including: -the exercises from the semester 1 final examination- the handouts on SIS (including grammar handouts) -the units from Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (including Appendices VI, VII, IX, X and XII)- the Business Communication Skills sections (Key expressions) from Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008.  There are no dictionaries allowed.  Honesty: students who are caught cheating during the test will be disqualified and will have to try again in compliance with the above conditions. III Oral Examination The oral exam for the whole year (English for Marketing I and II) consists of a presentation. In order to pass the class students must do the presentation since this is their oral examination. 1. Presentation Duration: Students must give a 5 minute individual presentation. The presentation must be given in class either in English for Marketing I or in English for Marketing II before the last lesson of English for Marketing II in the spring.  2. Presentation Skills Training: Training and information will be given in class in English for Marketing I and all handouts and materials will be posted on SIS. 3. Presentation Topics and Sign Up: A signup sheet will be available in class for students to sign up for a presentation date and topic. It is the students’ responsibility to sign up for a specific date either in class or during the lecturer´s office hours. The presentation topics will relate to units in the Professional English in Use Marketing textbook. The presentations in each lesson will complement the topics to be covered during the lesson.  The presentation must include vocabulary from the unit in the Professional English in Use Marketing textbook which it covers, e.g. if a student’s presentation topic is Unit 23 Customer Relationship Management, his or her presentation must include vocabulary from Unit 23.  Presentations must be concrete examples or case studies, not simply repeating the topic in the textbook. Students are encouraged to be creative in how they present their topic from the textbook. Presentations could include for example, a case study related to the topic, an interesting example related to the topic, presentation of a marketing strategy, an idea for a new product or service presented in an interesting and creative way. 4. PowerPoint: Use of PowerPoint is optional but this is a very good opportunity to practice creating and giving a Power Point presentation.  6. Presentation feedback: Students will be expected to give feedback on their classmates’ presentations as an important element of the presentation skills training. 7. Assessment: Even though it is the outcome of the written part of the final examination (in the spring term) which plays the major role in the grading process, the outcome of the presentations will be used in borderline cases to decide which grade a student will get. 8. Assessment Criteria: Details of these criteria will be discussed in class and added to SIS. • Organisation and Content of Presentation including use of vocabulary from the textbook • Delivery • Time Keeping

Garant

Pamela Cotte, M.A.