Předmět Tourism in the Czech Republic (KAE / TCR)
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Další informace
Obsah
1. Introduction of the Course, Basics of tourism - definitions2. History of Czech tourism, Types of tourism, Tourism market (region)3. Economy of tourism, Tourism Satellite Accounts, Statistics of Czech tourism4. Czech support organization of tourism5. Destination management6. Information centers, Leisure sector7. Accommodation sector, Gastro tourism8. Transportation sector9. Culture tourism sector, UNESCO Heritage10. Spa tourism11. Sustainable tourism in the Czech Republic, Rural tourism12. Presentation of final students work
Získané způsobilosti
1. Detailed descriptions of basic concepts and relationships in the field of tourism2. Defines the meaning of tourism in society and enterprises, defines consumer behavior3. Describes specifics of each area of tourism sector
Literatura
COOLBERGEN, Addy. The Tourism Market in the Czech Republic. 1st ed. [České Budějovice]: Studio No. 13, 1997. 126 s. GOELDNER, CH. R., RITCHIE, J.R.B. Tourism: Principles, Practices, Philosophies. 12th edition. USA. CzechTourism. http://www.czechtourism.com/home. Czech Statistical Office. http://www.czso.cz/eng/redakce.nsf/i/home. Ministry of Regional Development. http://www.mmr.cz/en/Homepage.
Požadavky
In the beginning of the course the students will be given a semester work on selected topics of tourism. The course ends with a colloquium. For successful completion of the test, student must obtain at least 75% of the possible points. The granting of colloquium is also subject to active participation in lectures and handing essay in the right date (will be determined at the first class). If the student fails in any part of the requirements for completion of the course, he will work up an appropriate replacement work. They are allowed two absences in the classroom.The study includes the use of e-learning environment Moodle. Students in Moodle logs as directed by the www.kae.cz
Garant
Ing. Lucie Sára Závodná, Ph.D.