Předmět Managament and Cooperation (MUMM / EMCO)
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Další informace
Obsah
- The nature of cooperation and its role in management- Managerial and organizational perspectives- Managing cooperation- Role of culture in cooperation- Trust in cooperative strategies- Establishing cooperation- Motives, partner and form selection- Negotiation and valuation- Networks- Organizational learning- Corporate governance of Joint Venture- Human resource management- Alliance performance
Získané způsobilosti
Students will understand that managing cooperation is the attempt by organizations to realize their objectives through cooperation with other organizations rather than in competition with them; students will understand how to manage the cooperation so as to realize them, they will understand that managing cooperation can offer significant advantages for companies that are lacking in particular competencies or resources to secure these through links with others possessing complementary skills or assets, as well as, skills for mutual synergy and learning.
Literatura
1. CHILD, J., FAULKNER, D., TALLMAN, S. Cooperative Strategy. Oxford Univ. Press, 2005. ISBN 0-19-926624-7.DE MOOIJ, M. Global Marketing and Advertising, Understanding Cultural Paradoxes. CA: Sage, 2010. ISBN 978-1412970419.
Požadavky
Způsob zakončení předmětu - zkouškaAll of these activities must be accomplished to satisfactory complete this class: Attend class an actively participate in discussions. Students are expected to complete required readings before class. Complete a written research project on the topic of company cooperation: (written /oral presentations). Complete written examination.
Garant
doc. Ing. Miloslava Chovancová, CSc.
Vyučující
doc. Ing. Miloslava Chovancová, CSc.Yiying GuoMgr. Anna Handlovádoc. Ing. Miloslava Chovancová, CSc.