Předmět Marketing Applications (MUMM / PMALE)

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Materiál	Typ	Datum	Počet stažení

Obsah

- Regional marketing and its importance. EU regional policy and the CR. Derivatives of regional marketing, mutual relations and contributing to the development of the region. The quality of the environment.- Residents of the region as producers and consumers. Their role in meeting the region's inhabitants and visitors.- Communications Policy of the region, the communication function of state and public administration.- Creating a strategy of regional development.- Political Marketing.- Marketing of commercial activities, an introduction to the problem.- Retail, forms, goals, strategies. Wholesale, forms, goals, strategies. Retailing in the Czech Republic .- Marketing Services and its characteristics, properties and breakdown services. Strategic marketing management services.- Marketing mix of services.- Tourism Marketing.- Marketing of Health.- Marketing in sport

Získané způsobilosti

The student has knowledge about the regional marketing, the political marketing, the nature of the services and trade, key issues of trade and marketing services as well as the specific problems of the region, such as characteristics of services and their consequences for marketing management, marketing mix instruments of trade and services, establishment of effective service mission, strategic management and business services, etc.

Literatura

VANĚK, Jiří. Marketing Applications. Tomas Bata Univerzity in Zlin, 2012. Perreault, William D. Basic marketing : a marketing strategy planning approach. 18th ed. New York : McGraw-Hill Irwin, 2010. ISBN 978-0-07-352995-0.Thomas, Richard K. Marketing health services. 2nd ed. Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, 2010. ISBN 978-1-56793-336-9.Holloway, J. Christopher. The business of tourism. 8th ed. Harlow, England ; New York : Financial Times/Prentice Hall, 2009. ISBN 978-0-273-71710-2.

Požadavky

Způsob zakončení předmětu - zkouškaRequirements for credit - development seminar work according to the teacher, 80% active participation in seminars Requirements for the exam - written test, must be written to at least 60 %, followed by oral examination in the range of knowledge of lectures and seminars

Garant

doc. Ing. Pavla Staňková, Ph.D.

Vyučující

Ing. Jiří Vaněk, Ph.D.