Předmět Management II (MUMM / PMN2E)

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Materiál	Typ	Datum	Počet stažení

Obsah

1. Contemporary world all around us-problems, challenges, trends2. World in the future-transformation, trends, new paradigms, technologies, social changes3. Companies today and tomorrow-competitive factors and advantage, organization and framework of the management4. Me-self-knowledge, profession, goals, priorities, roles5. My policy-learning, relationships, life and health, sense and the mission6. Company policy and the policy of entrepreneurship-ZIPF, looking for the individual ways7. Customers and the policy-markets, customers and non-customers, customer processes and needs8. Innovation and policy-looking for the strategic opportunities and innovative principles9. Processes and the policy-corporate processes and strategic changes in the company, flexibility, customization, self-service, resistance to mistakes, elimination of wasting and the like10. Business model and policy-CANVAS, WOIS-formation and creation of the future from the present situation11. Preparation of the policy-strategic planning and projects12. Realization of the policy-motivation, change leaders, strategic teams13. Evaluation-policy evaluation, correction, learning, strategic flexibility

Získané způsobilosti

The student understands the issues of strategic and global business management. Has knowledge of basic business strategies. It is eligible to apply modern economic management in practice in accordance with the requirements.

Literatura

Osterwalder,A. Business Model Generation. Hoboken, NJ : Wiley, 2010. ISBN 978-0-470-87.Johnson,M.,W. Seizing the Whoite Space: Business Model Innovation for Growth and Renewal. Harvard Business Press, 2010. ISBN 978-1422124819.Christensen, C.M. The Innovator´s dilemma. New York : Harper Business, 2000. ISBN 978-0-06-206024-2.Christensen, C.M., Raynor, M.E. The Innovators solution: creating and sustaining successful growth. 2003. ISBN 978-1578518524.

Požadavky

Subject PMN2E is newly designed to provide students with not only theoretical knowledge but also with practical skills and experience, which they can apply in their future job. The subject is newly chaired by Prof. Košturiak, who has a long-time experience with practice and with the modern way of teaching. This subject is designed as a block seminar (combination of lectures and seminars), therefore it is necessary to attend both lectures and seminars as a whole.Course credit requirements a) Active (min. 80 %) attendance and participation in the lecturesb) Preparation, presentation and submission of the semestral work based on the assignment of the course teacherExamination requirementsa) Acquisition of the credit b) Passing the written final examination in the range of knowledge of all course topics (min. 50%) and 3 semestral works (min. 25 points)

Garant

prof. Ing. Ján Košturiak, Ph.D.

Vyučující

prof. Ing. Ján Košturiak, Ph.D.