Předmět Firm Innovation policy (MUPI / PFIPE)

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Materiál	Typ	Datum	Počet stažení

Obsah

Lectures:1. Introduction to innovation management. The concept of innovation by Schumpeter, Valenta, Drucker. Kondratiev cycle and related theories. Case studies - successful and unsuccessful innovations.2. Qualitative and quantitative aspects of innovation processes. Rules of product innovations. Fundamental elements and relationships, the principle of their concatenation. Effectiveness of innovations. Framework for coordinated management of corporate innovations. Utility value and usefulness of innovations.3. Innovation as a systematic activity. Sources of innovative opportunities. Principles of innovations? implementation.4. The innovation process. The Stage-GateTM process ? new product creation.5. How to search new innovative opportunities. Teamwork.6. Innovative spirit in a company. Strategic innovation. Innovative networks.7. Innovation project. Project. Project life cycle. Project management. Project decomposition.8. Time and source evaluation of the project. Holders of legitimate interests. Project justification. Risks in the project.9. How to create innovation projects. Feasibility study. The method of project evaluation (CBA analysis).10. Financing innovation activities. Financing of R&D and innovations. The basic legislative framework for research, development and innovative entrepreneurship. Regional policy and structural funds in the EU.11. Promoting innovations and development of science and technology parks. Clusters.12. Protection of intellectual and industrial property.13. Innovations in the Zlín Region.

Získané způsobilosti

Students are able to elaborate the feasibility study for the EU projects or for the business sphere including the right usage of log frame methodology for the project definition. Students are able to work with MS Project software.

Literatura

Krchová, Hana. Firemní inovační politika : studijní pomůcka pro distanční studium. Vyd. 1. Zlín : Univerzita Tomáše Bati, 2005. ISBN 8073183633.Goffin, K, Mitchell, R. Innovation management (Strategy and Implementation Using the Pentathlon Framework). Great Britain, 2005. ISBN 978-1-4039-1260-2.Chatfield, C., Johnson, D.T. Microsoft Project 2010 (Step by Step). USA,Washington, 2010. ISBN 978-0735626959.

Požadavky

Credit requirements:1. Active (80%) attendance and participation in the seminars (only 2 absences per semester).2. Developing case studies. 3. Developing an innovative project on a given topic in compliance with the required instructions. 4. Presentation of the innovative entrepreneurship project.Examination requirements: 1. Obtaining credit by fulfilling credit requirements. 2. Mastering knowledge acquired in lectures proven by a written test. The examination result is expressed on a six-point grading scale: A "výborně" (i.e. "excellent"), B "velmi dobře" (i.e. "very good"), C "dobře" (i.e. "good"), D "uspokojivě" (i.e. "satisfactory"), E "dostatečně" (i.e. "sufficient"), F "nedostatečně" (i.e. "fail").

Garant

Ing. Eva Juřičková, Ph.D.

Vyučující

Ing. Eva Juřičková, Ph.D.