Předmět Obchodní strategie jako základna pyramidy - anglicky (2OP332)

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Materiál	Typ	Datum	Počet stažení

Obsah

1.Introduction: Strategies for the BOP (dotace 0/6) a."Serving the poor, profitably" (Prahalad & Hammond) "Developing native capability" (Hart & London)b.Discussion Questions: • What did you find most interesting about the Prahalad & Hammond article? • After reading the Hart & London article, what capabilities do you think ventures need to develop to serve BoP markets? • What perspective (or mindset) should managers use when exploring business opportunities in BoP markets?2.Conventional Wisdom on BOP Markets: Understanding BOP Markets (dotace 0/4) a."Distribution of Nets Splits Malaria Fighters" (Kyama & McNeil) "More Money Than Sense" (Economist)b.Case Study: Targeting Malaria: Comparing Charity- and Social Marketing-Based Approachesc.Discussion Questions: • What are the advantages and disadvantages of charity-based and social marketing-based approaches to poverty alleviation? • As the government of Tanzania, what is your recommendation to USAID? What is the reasoning behind this decision?3.Exploring the Opportunity in BoP Markets: Fortune at the BoP? (dotace 0/4) a."BoP venture assessment: Project details" (Background on group project) "The fortune at the bottom of the pyramid" (Prahalad & Hart) "Misfortune at the bottom of the pyramid" (Karnani) "Africa's world of forced labor, in a 6-year-old's eyes" (LaFraniere)b.Discussion Questions: • Is there a fortune at the base of the pyramid? What are the main points of disagreement between Prahalad and Karnani?4.BoP Venture Development: Reaching Scale (dotace 0/4) a."Building better ventures with the base of the pyramid: A roadmap" (London)b.Case Study: Hindustan Lever at the Base of the Pyramid: Growth for the 21st Centuryc.Discussion Questions: • What were Nirma's secrets to success in serving the BoP? Why did HLL have so much difficulty responding to the challenge from Nirma? What did HLL finally do to successfully compete against Nirma? • Why is HLL pursuing Shakti? How is it different from Wheel? • What is your assessment of the venture development process for Shakti?5.Mutual Value Creation (dotace 0/4) a."Making better investments at the base of the pyramid" (London)b.Case Study: Review: Hindustan Lever at the Base of the Pyramid: Growth for the 21st Centuryc.Discussion Questions: • Why would a BoP venture want to assess its poverty alleviation impacts?6.Innovation Through Co-creation (dotace 0/4) a."Cocreating business's new social compact" (Brugmann & Prahalad)b.Case Study: W.R. Grace Co. and the Neemix Patent (A)c.Discussion Questions: • From the perspective of both corporations and non-profits, what are potential advantages of forming BoP-oriented collaborations with "strange bedfellows"?

Získané způsobilosti

Upon successful completion of this course, students will be able to:- Explain BOP environmental and its socio-political externalities.- Identify the prospects and challenges associated with serving BOP markets.- Understand the strategies, business models, partnerships, and mindsets required to productively explore these opportunities.- Developing skills to co-create new business ventures that have the potential to raise the quality of life for billions of people.

Literatura

TypAutorNázevMísto vydáníNakladatelRokISBNDAdditional readings will be providedDLondon, T. & Hart S. 2011. Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. Upper Saddle River, NJ: FT Press.

Požadavky

Students must have at least 50% success rate for all.

Garant

prof. Ing. Dana Zadražilová, CSc.

Vyučující

prof. Ing. Dana Zadražilová, CSc.