Předmět Placement with Focus on Research Project & Dissertation (FP-EpfrpP)

Na serveru studentino.cz naleznete nejrůznější studijní materiály: zápisky z přednášek nebo cvičení, vzorové testy, seminární práce, domácí úkoly a další z předmětu FP-EpfrpP - Placement with Focus on Research Project & Dissertation, Fakulta podnikatelská, Vysoké učení technické v Brně (VUT).

Materiál	Typ	Datum	Počet stažení

Cíl

a)To allow participants to integrate their knowledge and managerial skills in the practical firm settings.b)To explore the driving forces and motives for developing business, including the key environmental factors that influence international business.c)To evaluate strategies and modes of expansion through which firms develop their business, including marketing, operational, organisational and financial elements.d)To identify, prioritise and manage a variety of constraining factors and pressures that impact upon and inhibit effective management decision making in order to provide effective and practical solutions to the issues raised.

Osnova

a)An examination of the external business environment with emphasis on the political force, legal, technological and economic factorsb)Business environment assessment including market and competition analysis, customer segmentation, targeting and positioning of a firm's product/service portfolioc)The effectiveness of different methods of internal development, with an exploration of the most appropriate methods of market entry for companies differing in size, product and service offering, and strategic objectived)Social and cultural factors and their effect on standardisation or adaptation of products, services and promotion, and business negotiationse)Regional and global sourcing, manufacturing and distribution of products and servicesf)Issues in effective organisational structure and human resources for international business.g)Exact focus will depends on the needs of chosen organisation, the interest of the students and the availability of appropriate informationh)Production and presentation of a final report.

Literatura

This will be "case sensitive" - the selection of recommended literature will be based on individual students´ topic and focus (EN)

Požadavky

Předpokládají se znalosti získané během vysokoškolského studia daného oboru a jejich aplikace při řešení konkrétních problémů.

Garant

doc. Ing. Vladimír Chalupský, CSc., MBA

Vyučující

doc. Ing. Vladimír Chalupský, CSc., MBA