Předmět Understanding Global and European Business Environment (FP-EugebP)
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Další informace
Cíl
a) To provide students a knowledge and understanding of the governance and business policies of the European Union, b) To describe students an international business context, in order to further and understanding of the European business environmentc) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
Osnova
Introduction: Business and Economy in the 'New' Europeb) The EU Treaty and European Businessc) The Single European Marketd) The European Economic and Monetary Union (EMU)e) Euro currency: Implications for corporate strategiesf) 6. Competition, Aid and Industry: EU Policy Actiong) The European Workforce: Change and Regulationh) The Greening of European Business: Environmental Policies and Management i) European Business: Competing in the Global Marketplacej) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Literatura
Barrass, Robert & Madhavan, Shobnana: European Economic Integration and Sustainable Development. Institutions, Issues and Policies. London: McGraw-Hill Book Company, 1996. Pp.48-132 & 203-228. (EN)Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473. (EN)Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York. (EN)Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England (EN)
Požadavky
This course assumes prior knowledge of microeconomics and macroeconomics at the bachelor level.
Garant
doc. Ing. et Ing. Stanislav Škapa, Ph.D.
Vyučující
Ing. Hana Bortlovádoc. Ing. et Ing. Stanislav Škapa, Ph.D.