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016 the press and media

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The Press and Media The first expansion of media came with the invention of the radio and television. The second and the biggest boom started in 1960s when the first communication satellite was launched into the orbit. The contemporary society brings us many kinds of new and modern media. I am thinking especially of newspapers, radio, television and internet. We can get the most recent information by means of them from the whole world even if we are in a remote village. And, of course, the English language is the most important language for communication, better understanding and simplification. Most of well-known newspapers and television stations use English as their commuication language. And these are broadcasted and published on most places of the world. So, one of the oldest are newspapers Newspapers Newspapers are the oldest of the mass media ( First newspaper appeared in the 17th century, after Johannes Guttenberg´s printing discovery in 1450). Newspapers are the oldest kind of communication but we can say that they are today quite old-fashioned. They are not flexible because when something happens you can’t read about it until the next day. You can read some newspapers on the Internet too. People are weary of looking in a box and it is very nice to buy newspapers, have a cup of coffee and breakfast in the garden. 3 main kinds of newspaper: Broad sheets (a quality newspaper) very large pages, hardly any colour pages, not too many photos, more difficult language, it focuses on some topic – more details and facts, longer articles, more tidy-looking, nearly about everything (policy, culture, money...). They speak about current affairs and give entire and mostly impartial look of the situation. They get out usually every day – daily papers. They could be described by the words: well written and serious people who read it are businessmen, people with higher education, people who don’t like blabs The Independent, The Daily Telegraph, MF Dnes, Lidové noviny Tabloids smaller pages, dramatic headlines, lots of colour pages, plenty of photos, short articles, human interest stories and sensations, simple language, many blabs they are more popular than broad sheets, in GB the circulation is about 3 mil per day, it is read by all society ranks The Sun, The Mirror, Blesk, Šíp Special interests magazines they are issued weekly or monthly, they deal with special things (gardening, computers, food...)Lots of them offer free gifts to tempt the readers. Some pages are used for advertisements of companies or people. The majority of media is financed by advertising. The graphic is very rich and the paper has a high quality. they are much more expensive than daily newspapers but they are printed in better paper, you should be specialized in a certain area to understand the news Radio Radio is the second oldest kind of media. Although we nowadays have TV radio is still very popular. It has lots of advantages: - you can take it nearly where you want (very popular in a car) - because it is mostly used for listening to music it is very good for relaxing – just to lie down and listen to it (watching TV became tiring) - it is very often used for a background sound; it can notify about events quicker than the TV - at present the radio is very well developed so if you have a good receiver you are able to choose which kind of programs you like to listen to (PTY) - you can also notify people about traffic jams and other events but not is spoken way but in words (RDS) There are also some disadvantages of the TV – you can’t see the ‘moving pictures’ Kinds of programs: current affairs (news), discussions, music – all kinds, culture, weather forecast, sport events and matches, breakfast radio... At present you can choose from lots of channels, some of them are state (which you can listen to everywhere in the state: ČRo1) but most of them are private (they have many advertisements: Orion, Radio City...). Broadcasting in GB The world famous British radio station is the BBC because they have their BBC World Service, which broadcasts in 37 languages. - the seat of the BBC is in London - the total number of program hours is 800; one week audience of an English programs is about 25 mil people, the total week audience (with other 36 languages) is about 120 mil people - about 120 journalists is working there - at the listening centre they listen to other 35 languages and many programs – they want to find out some new news Television The television is the most popular medium in the Word. This medium is very young, the first TV was broadcasted in our republic in 1954. There are many TV channels now. Everyone can find his favourite program, eg: documentary, reportage, news, feature film, talk-show, soap opera, quiz and many others. WWW – World Wide Web One of the youngest media is the Internet. It is an international network of computers. Some computers - called servers - are used to share information. Thanks to the World Wide Web service we can use our web client view information placed on web pages. These pages contain the text and the graphics and are connected (to ….?). There is absolutely everything on the internet, but we can´t be sure, if the information is correct. We can also speak/chat via this network in a real time and send messages. Favourite literary genre The most favourite literary genre are : science fiction /sci-fi/, romantic literature, romance, narrative, drama, historical fiction /The Leonardo Code/, mystery, and poetry. An author is the person who creates a written work, such as abook, story, article and so on. This can be short or long, fiction or non-fiction, poetry or prose, technical, …. According the copyright law, the term "author" is often used for the creator of any work, written, painted, sculptured, or a music, a photograph or a film. Vocabulary: impact – dopad, vliv among – mezi, uprostřed genre – žánr lay-out – nákres, návrh, uspořádání the remotest - nejvzdálenější narrative - povídka The N

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