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21. Media profile: The influence of Modern Media state: Broadsheet vs. Tabloid Journalism in the old days, we only had a few threats to fear when it came to media manipulation: thegovernment propagandist andthe hustling publicistthey were serious threats, but vigilance worked as a clear and simple defensethey were the exceptions rather than the rule—they exploited the fact that the media was trusted and reliabletoday, with our blog and web driven media cycle, nothing can escape exaggeration, distortion, fabrication and simplification I know this because I am a media manipulator. My job was to use the media to make people do or think things they otherwise would not. People like me are there, behind the curtain, pulling the puppet strings. But that is about to get harder: I'm spilling my secrets to you and turned my talents from exploiting media vulnerabilities to exposing them—for your benefit. when the news is decided not by what is important but by what readers are clicking; when the cycle is so fast that the news cannot be anything else but consistently and regularly incomplete; when dubious scandals scuttle election bids or knock billions from the market caps of publicly traded companies; when the news frequently covers itself in stories about 'how the story unfolded'—media manipulation is the status quoit becomes, as Daniel Boorstin, author The Image: A Guide to Pseudo-Events in America, once put it, a “thicket” ...which stands between us and the facts of lifetoday the media—driven by blogs—is assailed on all sides, by the crushing economics of their business, dishonest sources, inhuman deadlines, pageview quotas, inaccurate information, greedy publishers, poor training, the demands of the audience, and so much morethese incentives are real, whether you’re the Huffington Post or CNN or some tiny blog. They warp everything you read online—and let me tell you, thumbnail-cheating YouTube videos and paid-edit Wikipedia articles are only the beginningeveryone is in on the game, from bloggers to non-profits to marketers to the New York Times itselfthe lure of gaming you for clicks is too appealing for anyone to resistwhen everyone is running the same racket, the line between the real and the fake becomes indistinguishable //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// almost 30 years ago Noam Chomsky a famous intellectual wrote about manipulation strategies used by the mediaa lot of time has passed since them and media changed tremendously but some of those strategies are still the sameHere are 10 Creating a diversion You can’t notice the important stuff among an overwhelmingly vast sea of smaller, less significant stories. The Internet only exacerbates this problem: we constantly switch our attention to funny pictures and jokes. When you are scrolling through the Instagram you more will more likely stop to see a picture of a nice landscape than a picture of a war. Exaggerating a problem Sometimes an imaginary or exaggerated problem causes incredibly serious reactions from society. And that’s exactly what the media wants: attention and discussion. The amplification of problem has a big fault in creating the moral panic. As an example we can use rave scene, mods and rockers or using of soft drugs in 1990s. Putting out information gradually When you reveal the whole issue at once it can causes riots. But when you reveal it bit by bit it suddenly seems as not as big disaster. Postponing big decisions To convince people to make hard or unpopular decisions, the media can present them as "painful, but absolutely necessary". But then they tell people that these decisions need to be made tomorrow, not today. The future sacrifices are easier than those you have to do today. For example you learn from the news that an income tax increase inevitable. It seems like a disaster. But then you will find out that it will take effect in two years and suddenly you stop to be interested in. Being overly kind Some advertisements use language, arguments, symbols, and intonations that would be better fit for speaking with children. They’ll play your favourite childhood tune, make a plain joke and smile at you like your grandma does. BUY IT. TRY IT. LOVE IT. This effectively holds your attention from the important facts about the product. Playing up more feelings, less thinking Hyped-up emotions don’t let you perceive facts critically and objectively because they block the rational part of your mind. The classical example is war. War always catches our attention and fills us with hatred or fear depending on which perspective is shown to us. Keeping people uniformed The media and the government can manipulate any society if that society doesn’t understand the techniques being used on them, and this happens due to a lack of education. We can use 1984 as an example. As far as people don’t know that they are manipulated, it’s good manipulation. However times have changed and with the internet we can find almost whatever we want. But there is a big factor. Our laziness. Promoting mediocre products The media is totally content in showing people that it’s cool to be stupid, vulgar, and rude. This is why we have so many TV shows, sitcoms, movies with sequels and prequels, tabloids, and so on. What would you rather watch after a hard day in the work, an economic study programme or Big Bang Theory. Of course a rest is important but it’s not ok when mind-numbing sitcoms and TV shows become the only thing you watch. Making people feel guilty People blame themselves for wars started by governments, not themselves. The only way to fight this is to stay objective even when you’re exposed to something that makes you feel emotional and guilty. The media are trying to attack on your emotions every time and so make themselves innocent while blaming you. Knowing more about people than they do about themselves In 2005, the British t