Presenting a product

 Product´s features and benefits

features

rysy, znaky

benefit

výhoda, prospěch, užitek

beneficial

prospěšný, užitečný

make buy

přimět koupit

to list

vyjmenovávat

up-to-date

moderní

flexible

flexibilní, přizpůsobivý

impress

udělat dojem

spectators will be impressed

na diváky to udělá dojem

When you present a product to customers, do not talk only about the product´s features. Customers
are interested especially in the product’s benefits. Some features can be very attractive but not very
useful for customers. The presenter should be able to explain why the features are useful and
beneficial and to make the listeners buy the product.

Here is an advertisement for presentation software which lists its key features:

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the presentation software is easy to use,

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it´s up-to-date,

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you will find it flexible

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it´s attractive to look at,

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it´s fast,

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it´s reliable.

When the customer knows the features, he may think, “That all sounds very good, but is it useful for
me? Do I really want or need to buy this?”
If the presenter explains the benefits of each of the features, the customer will understand the
product better and can see why the features are useful.

Here are the benefits coming together with the above features:

4

If the key feature is “it´s easy to use”, the benefit is “you don´t need to spend hours learning how to
use it”.
If the feature “it´s up-to-date”, the benefit is that “you can use it with most modern computers”.
If it is “flexible”, you can “easily change things when you´re preparing a presentation”.
If it´s “attractive to look at”, the benefit is that “your spectators will be impressed by it”.
If it´s “fast”, the benefit is that “you don´t have to wait a long time before the next image appears”.
If it´s “reliable”, the benefit is that “it won´t suddenly stop working in the middle of your
presentation”.

 Equipment for a presentation

flipchart

tabule s velkými listy, které lze obrátit

adjustable

nastavitelný, upravitelný

wipe

utírat

enable

umožnit

overhead projector

zpětný projektor

portable

přenosný

time demanding

časově náročný

plug in/out

zapojit, zapnout do zásuvky/vypnout

The equipment that you need for the presentation depends on:

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the kind of product which you will present,

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where you will present it

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and how skillful you are with modern equipment.

If the presentation takes place in a room without a whiteboard or computer
with a projector, a mobile flipchart will besuitable. It is easy to move and use.
You don´t have to carry it because it has wheels. It offers a large area to write
on and its height is adjustable. Also, you can keep the sheets with what you
have written.
In a room with a whiteboard, you will havea large area to write on and it´s easy
to clean it with a board cleaner.
Other equipment which you may find useful is a data projector. Today, especially presentation software isup-to-date and enables you to give a
professional presentation with high quality colours and graphics.
You prepare it for example in PowerPoint at home and make sure it is good
quality. With presentation software it´s easy to move from one image to
another by clicking.