Presenting a product

 Presentation of a product

sales pitch

prodejní prezentace/vychvalování výrobku

sale

prodej

give a presentation

mít / předvést prezentaci

launch

vypustit, uvést na trh

present

prezentovat, představovat

audience

posluchači, publikum

adjust

přizpůsobit

accordingly

podle toho

taste

vkus

goal

cíle

effective

účinný, efektivní

persuade

přesvědčit

decisive

rozhodující

face

být otočený k, dívat se na

appropriate

vhodný

check voice

kontrolovat hlas

loudly

hlasitě

vary

obměnit, pozměnit

pitch

výška

monotonous

monotónní, jednotvárný

speech

řeč, projev

pay attention to

věnovat pozornost čemu

straight

vzpřímený, vzpřímeně

emphasize

zdůraznit

gesture

gesto

at the height of

ve výši čeho

waist

pas

Presentation of a product (or sales pitch) is important for the sale of a product. Companies give
presentations when they launch a new product or a new model of an existing product.
The person who presents a product should know his/her audience and adjust the presentation
accordingly. The speaker should know the tastes and goals of listeners to make his/her presentation
effective and persuade the audience that the product is the right thing for them.

If you are the person who gives a presentation, you have to know how to behave during the
presentation, how to speak, how to dress. The first impression can be decisive for the audience.

 You have to keep eye contact with listeners. Every listener in the audience should think that

you are talking to him or her. Look at each person in the audience for about a second, before
moving to the next person. Don´t concentrate on just one or two people

 You have to face the audience at all times. Don´t speak to the screen and the equipment.

 You should smile at appropriate moments, but not too much.
 You have to check your voice – you have to be sure that you speak loudly enough and

everyone at the back of the room can hear you. But do not shout. Use the microphone if you
need one.

 You should vary the pitch of your voice because monotonous speech is very boring.

2

 You have to pay attention to body language: you shouldstand up straight, move your hands

to emphasize key points. But don´t move your hands too much, after a hand gesture, return
your hands at the height of your waist. Never put hands in your pockets.

 You should stay more or less in one place, don´t move around too much. Avoid moving and

speaking.

 Parts of a presentation

introduction

úvod

summarize

shrnout

A presentation has these parts:

1. Introduction. In the introduction, you:

 welcome the listeners by saying: Good morning, everyone. Welcome to today´presentation

of our new product called ….

 introduce yourself and give a brief information about the company you work for by saying:

My name is Tim Harman and I am the Brand Manager from the Mallory Products.