Presenting a product
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Introduce the topic of your presentation by saying: Today we are going to listen to….//, The
topic (theme/name) of my presentation is …// Today I am going to present a new soft drink.
….
2. Presentation. In the presentation, you:
should tell the audience what the points of your presentation will be. Then you move from
one point to another and signal that by saying: I´ll start the presentation by …. then I´ll go on
to …. and I´ll finish with ….,// I´d like to move on now, to look at ….
at the end of the presentation summarize what you have said: To sum up… //To summarize
…// Let me summarize what we have said. …
close the presentation by saying: Thank you for listening/ your attention…
3. Listerners´questions
Finally, ask the listeners if they have any questions: If there are any questions, please feel
free and ask me. Listeners can ask questions like this: I am not sure I quite understood your
point about losing market position. Could you just explain why that happened?// Could you
give an example of a brand where it might not work so well?//
If the presenter does not know the answer, he can say: That´s not really my field. But I can
put you in touch with someone in my company who is working on this.
The presenter can finish listeners´ questions like this: I am afraid we have run out of time. But
if you´d like to come and discuss that with me now, I´ll try and give you an answer.
Listening and reading: Here is an example of a presentation
Read the beginning of Tim´s presentation. (Business Goals 3, Unit 13, track 47)Thank you very much for coming, everyone. My name´s Tim Harman, and I´m the Brand Manager for
Mallory Products. And just to remind you, my presentation today is called “Keeping it Going:
Maintaining a Successful Brand”. My talk will be in three main parts.
I´ll start by discussing what exactly we mean by “branding, and look at examples of some successful
Mallory brands. Then I´ll go on to a case study, and examine more closely what happened to one of
our best brands, and what we did about it. Finally, I´ll discuss how this practical example could
perhaps form a model for successful maintenance of any brand, which I hope you may find useful in
3
your industries. So firstly, what is a brand? Well, as with any business term, there are different
definitions, which ….
Track 48
Tim: … and that brings me to the end of this presentation. Does anyone have any questions? Yes, that
lady here at the front.
Q 1: Yes, First, I´d like to say I think your ideas are excellent.
Tim: Thank you.
Q 1: You mentioned that this model might not be practical for all types of brands … could you give an
example of a brand where it might not work so well?
Tim: Well, it seems to work well for our types of products, but perhaps if you were involved in
marketing a less “consumable” product type, for example, …
Q 2: I´m not sure I quite understood your point about losing market position. Could you just explain
again why that happened?
Tim: Yes, sure. Glimmer, the market leader at the time, is a high quality product. But it wasn´t cheap.
Q 3: One thing you said was: “Brand loyalty is often overestimated.” Can I just ask what you mean by
that?
Tim: Yes. I think we often focus so much on establishing a brand that perhaps we assume our job is
then finished. But consumers won´t necessarily stay loyal to the brand…