4b._Case_eBay
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Netflix (2012-present)
Tactics: Public statement on value resulting from sale of the company
Outcome: $825 million earnings in 14 months, despite limited or no action against company; reduced
position
Dell Inc. (2013)
Tactics: Effort to gain board representation or control; public statements on undervaluation resulting
from taking the company private via letters to shareholders, media interviews, and social media
Outcome: Estimated $200 million earnings in seven months; failed effort to gain board representation
or control; exited position