The role of mass media in our life
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The role of mass media in our life
Mass media have a great importance in our society. All people around the world are curios1 and want to be informed about the world’s events. That’s the reason they read newspapers, listen to the radio or watch television.
Press
Press is the oldest way how to distribute information. It can be divided into some groups. Most commons are newspapers, that are issued daily. Second group are magazines and they are issued weekly, monthly or in another period.
Newspapers in Britain are published on every day except Sunday. On Sunday are published special Sunday newspapers, that are other one than the dailies. British people are the world’s third biggest newspaper buyers - nearly 80% of all households buy a copy of one of the main national newspapers every day. Some people offer papers to be delivered into house. This work is made by a teenager, that wants to earn a bit of extra pocket money.
The Daily papers can be divided into two large and different groups. Firsts are broadsheets (the quality press) and seconds are tabloids (popular press). The only common thing for these types on papers is Sport and weather forecast that are almost the same.
The broadsheets are papers, in which is only serious information. These newspapers are mainly old, some with more than hundred year tradition. They contain political, industrial and culture news and they devote pages to finance matters and international news. The articles are mostly long and they have not large headlines. Most important daily broadsheets are: The Daily Telegraph, The Guardian, The Independent, The Times and The Financial Times (listed in order to daily circulation - The Daily Telegraph sells more than twice as many copies as any of the other broadsheets). Most important Sunday broadsheets are: The Sunday Times, The Sunday Telegraph, The Observer and The Independent on Sunday (listed in order to daily circulation).
The tabloids are newer than the broadsheets - the first one The Daily Mail was established in 1896. They are printed on twice smaller papers than broadsheets and they use colours. Word ‘tabloid’ was originally a pharmaceutical term, used for substances which were compressed into pills. So tabloids try to say information in minimal words. They contain sensational stories about famous people. The tabloids use large headlines and many pictures. The daily tabloids are: The Sun, The Daily Mirror, The Daily Mail, The Daily Express, The Star and the Today (listed in order to daily circulation). The Sunday tabloids are: The News of the World, The Sunday Mirror, The People, The Mail on Sunday, The Sunday Express and The Sunday Sport (listed in order to daily circulation).
The Sunday newspapers sell slightly more copies than the national dailies and are thicker. Some of them have six or more sections making up total of well over 200 pages. There is about ten Sunday papers in Britain. They are made by other people than daily papers, but some of them are published by same company.