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The role of mass media in our life

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11 The role of mass media in our life Mass media have a great importance in our society. All people around the world are curios1 and want to be informed about the world’s events. That’s the reason they read newspapers, listen to the radio or watch television. Press Press is the oldest way how to distribute information. It can be divided into some groups. Most commons are newspapers, that are issued daily. Second group are magazines and they are issued weekly, monthly or in another period. Newspapers inBritain are published on every day except Sunday. On Sunday are published special Sunday newspapers, that are other one than the dailies. British people are the world’s third biggest newspaper buyers - nearly 80% of all households buy a copy of one of the main national newspapers every day. Some people offer papers to be delivered into house. This work is made by a teenager, that wants to earn a bit of extra pocket money. The Daily papers can be divided into two large and different groups. Firsts are broadsheets (the quality press) and seconds are tabloids (popular press). The only common thing for these types on papers is Sport and weather forecast that are almost the same. Thebroadsheets are papers, in which is only serious information. These newspapers are mainly old, some with more than hundred year tradition. They contain political, industrial and culture news and they devote pages to finance matters and international news. The articles are mostly long and they have not large headlines. Most important daily broadsheets are:The Daily Telegraph, The Guardian, The Independent, The Timesand The Financial Times (listed in order to daily circulation -The Daily Telegraphsells more than twice as many copies as any of the other broadsheets). Most important Sunday broadsheets are:The Sunday Times, The Sunday Telegraph, The ObserverandThe Independent on Sunday(listed in order to daily circulation). Thetabloids are newer than the broadsheets - the first oneThe Daily Mail was established in 1896. They are printed on twice smaller papers than broadsheets and they use colours. Word ‘tabloid’ was originally a pharmaceutical term, used for substances which were compressed into pills. So tabloids try to say information in minimal words. They contain sensational stories about famous people. The tabloids use large headlines and many pictures. The daily tabloids are:The Sun, The Daily Mirror, The Daily Mail, The Daily Express, The Star andthe Today(listed in order to daily circulation). The Sunday tabloids are:The News of the World, The Sunday Mirror, The People, The Mail on Sunday, The Sunday Expressand The Sunday Sport(listed in order to daily circulation). The Sunday newspapers sell slightly more copies than the national dailies and are thicker. Some of them have six or more sections making up total of well over 200 pages. There is about ten Sunday papers in Britain. They are made by other people than daily papers, but some of them are published by same company. There are more than 1500 daily newspapers in theUSA. There are over 1600 daily newspapers, that are mostly regional, but same are distributed almost all over the States. The most important whole country papers areThe USA Today - the are read by more than 6.000.000 people a day. All American dailies have circulation about 64 million - one paper for every four inhabitants of America. There is also large number of magazines - 7623 weeklies and more than 100.000 specialised magazines. In USA are also tabloids and broadsheets as in Britain. Most important tabloid isThe New York Postand the most important broadsheets areThe New York Times, The Washington Post, The Los Angeles Times, The New York Timesor The Chicago Tribune. InCzech Republic there is also many newspapers and magazines. The most popular broadsheet areMladá Fronta DNES andLidové Noviny. The most popular and in fact the only tabloid isBlesk. Here is not so different size of newspapers as in Britain, but content is almost the same. In last time there is many new magazines for women. Radio & television Majority of people can not imagine life without this massmediums. This programmes are spread all over the world and foreign broadcast can be found in many countries. People use radio and television to get the latest news from the world. Broadcasting inBritain is controlled by theBritish Broadcasting Corporation and theIndependent Broadcasting Authority. TheBBC is financed by the government, but the private stations controlled by theIBA get money from advertisement. TheBBC has two TV channels - BBC1 and BBC2. BBC1 has the programme for public interest as entertainment, sport and commentaries on current affairs. BBC2 has more serious news. The exists many of commercial TV-companies that are intent on2 special group of people - there also exists one television programme, that shows only cricket, very popular British sport. National radio is controlled byBBC. Listeners can choose from four stations, that includes news, sports, pop music, drama, etc… In Great Britain there are many local stations (private or controlled by theBBC). In theUSAthere is very popular television. There exists more than 1300 commercial and 370 non-commercial television programmes. Over 98% of American households have the television set. There are three big private national networks:ABC, NBC and CBS. Each day at 6 o’clock sit plenty of people in front of television and follow one of many soap operas, that are broadcasted on that time. There is no national radio station in the USA, but every large city has a lot of independent stations. There are about 10.000 of commercial and 1500 non-commercial stations. InCzech Republic in not so many television stations as in other countries. Here are four all-area stations: state ÈT1 and ÈT2 and private NOVA and PRIMA.Czech Television (ÈT) gets money from people by charges. NOVA and PRIMA get their money only from advertisement. Czech radio broadcasting is ensured3 byCzech Radio (ÈRo)

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