11._SHOPPING

- others: John Lewis, Argos

Czech famous shops - Billa, Kaufland, Penny Market

- no shop but in the car industry Škoda Auto - very famous in the world

services

- stores, cafés, restaurants, sometimes even cinemas, laundry, dry-cleaner’s, hairdressers, barbers, beauty salons,

nail studios, fitness centre, second hand shops, estate agent’s, optician’s, photographer’s, travel agent’s,

watchmaker’s, post services, sweetshops, a children’s corner, petrol station, huge parking lots

* FAMOUS BRANDS, DESIGNER / FAKE GOODS, CHAIN STORES, STREET MARKETS…

famous brands - Nike, Addidas, Gucci, Dolce Gabbana, Chanel, Apple, Avon, Loréal, Nivea,...

famous designers - COCO CHANEL, Giorgio Armani, Calvin Klein, Donatella Versace, Ralph Lauren, Christian DIOR

- Jakub Polanka, Beata Rajská,

fake goods - are a model or replica of a food item made from plastic, wax, resin or similar material

chain stores - a shop with subsidiaries in many towns

street market - a temporary public market, normally set up outdoors on certain days of the week, often, but not

always, in a street. Sometimes they can be found in a car park or in a market square.

* A LAYOUT OF A SHOP, TRICKS USED TO ATTRACT CUSTOMERS

a layout/rozpoložení/ of a shop

- the arrangement of the shop is often changed so you have to go and search for the thing you want to buy

and like that you spend there more time and you are more likely to buy something more

- in a supermarket - pastry is in the back of the store, the discounts are in the front of the shop

tricks used to attract customers

- shop window must be attractive and often change

- if the shop door is very wide, it will attract more people because they feel more anonymous, they feel like they

can enter and just browse without having to buy anything

- there is nice and slow music and no clock in shops to make you forget about the time

- it the changing rooms of clothes shop the mirrors make you look health and slim

- commercial on TV, fixed prices

- customer card - biggest discounts, shops often offer reduction on prices (two for the price of one)

- in order to sell as many products, experts keep coming up with something new:

in addition to quality, the packaging, services, delivery date and payment mode play an important role, too

* AT A SUPERMARKET, DIFFERENT WAYS OF PAYING, INTERNET SHOPPING, MAIL-ORDER SHOPPING

at a supermarket

- sometimes I make a shopping list - it makes the shopping quicker and you don’t forget anything

- in most shops there are counters with cash registers on it, supermarkets usually have got checkouts

- the customers use either shopping baskets - or better - shopping trolleys, because it makes the client spend

more as they are so big and seem to be so empty, the surprise comes when it comes to paying

- in clothes shops there are fitting rooms, in the hops there are usually rows of shelves with product

- after having paid for the goods you are given a receipt that gives you a guarantee and possibility of taking