AJ2
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Chapter 3
What are the kind of check-ups you may face ?
b) follow-up
d) preliminary
To which trend of management science did Tomáš Baťa contribute ? (M. means „management“)
c) Interpersonal M.
What is Toyotism ?
a) Lean Production
What does corporate culture determine ?
a) whether waste is separated at the company
c) whether equal opportunities are a company rule
d) whether your innovative ideas are appreciated
Operational Management
no answer
MBO ...
b) required worker’s participation
c) makes workers keen on meeting goals
d) requires good communication
Controlling is supposed to ........errors
a) find
b) correct
c) prevent
d) eliminate
Six Sigma is ....
b) controlling method
The sentence „Goals should be SMART“ means that goals should be, among other characteristics ...
b) attainable
CSR is...
b) determined by corporate culture
Management started to be considered necessary ....
b) by David Hume
The most serious problem of decision making is ....
b) lack of information
MBWA means that your boss ....
a) carriers out a check up whenever he or she wants to
What are the methods managers can use to decide whether to introduce a new project or not ?
a) PEST
b) SWOT
What is benchmarking ?
a) a method of quality management
Chapter 4
What is B2B ?
b) a type of selling process
c) it’s when one company sells its product to another company
What is the 4P‘s ?
b) the marketing mix analysis
Which of the following can be threat under certain circumstances ?
a) low competitor’s price
b) location of my buisness on the outskirts of Prague
c) a lot of foreigners in town
b) participation in an independent quality test
Which of the following can be a strength under certain circumstances ?
a) low competitor’s price
b) location of my buisness on the outskirts of Prague
c) a lot of foreigners in town
b) participation in an independent quality test
Which of the following is true about C2C ?
a) it’s an electronic platform for business
c) ebay.com is an example
b) aukro.cz is an example
Price skimming is when a company .....
c) fixes a very high price using some people’s uncontrollable desire for new products
Which of the following is quantitative research method ?
b) questionaries
c) omnibus research
d) on-line survey
Which part of the marketing mix does product image belong to ?
c) product
Tick the true sentences
a) Wholesalers want very low prices from producers
b) Distribution cost are higher in case of retailers compared to wholesalers
c) Choice of distribution channels is crucial regarding distribution costs
Product life cycle typically comprises the following stages:
d) introduction, growth, maturity, decline
Street hawkers are ...
b) those who sell their products in the streets while shouting in order to get noticed
Market segmentation is carried out by ....
a) sex
b) race
c) religion
b) ethnic origin
At the stage of product maturity ...
a) product costs are increasing because of expensive marketing campaigns
b) the market becomes saturated
c) sales are at peak
b) profits start to decline
At the stage of growth ...
b) costs fall
c) revenue rise
At the stage of introduction ...
b) revenues are near zero
d) costs are very high