AJ2
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Chapter 5
What is CRM ?
b) one-to-one marketing
Which of the following is true about BTL advertising ?
b) dump displays are an example
Which of the following is true about ATL advertising ?
b) radio commercials are an ATL advertising
c) it isn’t considered to be an interruptive method
d) some people zap in order to avoid ATL advertising
Which of the following describes advertising ?
no answer
What is an external corporation blog ?
a) it’s a B2B blog
b) it’s a B2C blog
d) it’s where the company communicates with external stakeholders
What was the score of the Czech Republic in the 2009 CPI survey of Transparecy International ?
b) it ranked 52
c) it scored worse than Oman
Which of the following is true about crisis communication ?
a) it must start the action immediately after a negative incident
c) the Spokesperson has to get ready to handle the questions of the media
In the advertising jargon, a POS is ...
b) a point of sale
Which of the following is PR activity ?
a) lobbying
b) charity sponsorship
TTL is ...
b) a combination of BTL and ATL
d) an abbreviation of „thorough-the-line“
Which of the following is a suitable method for SME’s to enhance sales volume ?
a) merchandising
c) money-off coupons
d) buy one get one free
Which of the folowing is true about telemarketing ?
b) some countries legally protect people against using their phone numbers by telemarketers
Chapter 6
What is CRB check-up ?
c) a way to find out whetehr you’ve ever been convicted of a crime
Which of the following duties does the HR Department do ?
a) career planning
b) organisation of workshops where staff are taught managerial skills
c) hiring new staff
b) administration of people files
What is an induction ?
b) showing new staff around the company
What is an coaching ?
c) when you’re constantly motivated by your boss
Why do recruiters sometimes ask the so called brain-teasing questions ?
b) because they want to check your behaviour in extremely difficult situations
What is BOZP ?
b) a set of legal rules concerning occupational health
What is the approximate pay gap between men and women in the Czech Republic ?
c) 25%
When payroll administration is outsourced, it means that ?
b) payroll is processed by specialised external partner
Perks are ...
d) benefits
A lot of HR administrative tasks are done in ...
a) SAP HR
Which of the following are ususal amendments to work contracts ?
a) wage agreement
b) payment prolongation
Which of the following are ussual activities of HR Department ?
a) inductions
b) recruitment
c) filling days of sickness
b) attendance monitoring
Mentoring is when ...
d) when the company gets you an expert to teach you special skills
A recruiter typically must ...
a) do reference check-ups
b)do CRB chencking
Chapter 7
What is SGA ?
a) a kind of cost
c) selling, general and administrative expenses
What is US GAAP ?
a) the US equivalent to IFRS
d) a set of accounting rules
How did Opel‘s bidding process end up during financial crisis of 2008 - 2010 ?
no answer
What are noncurrent assets ?
c) assets which would take more than one year to sell
Which of the following refer(s) to net profit ?
b) net income