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With content marketing we try to create content (articles, reviews, etc.) that is interesting for your target group and we try to get more attention and traffic to your website/e-shop.

10 tips of good content marketing - 1. know your audience 2. write for your audience 3. research your competitors 4. find a unique point of view 5. narrow your focus 6. have a purpose for everything you create 7. make your readers your priority 8. make relevant connections to your business, 9. set measurable goals e.g., increase website traffic, attract more first time visitors, attract more targeted visitors, get social shares, 10. track your progress.

1. Factor and Cluster Analysis – Segmentation

Some method for creating segmentation

1. Content marketing – nástroje společnosti Google a Seznam.cz

Google and Seznam provide companies with online applications that are used to analyse the performance of websites (e-shops), promote them and make them more efficient.

Adsense – they use websites for their monetization, they place an ad on the website and when someone clicks on it, the website gets money for it

Ads – used by e-shops for example to display that ad on those sites and get traffic (potential customers), in the end it is them who pay those sites (from Adsense reward per click)

Analytics – this gives you a nice way to measure all of this, you get an overview of that site's audience, demographics, what their interests are, how they behave on the site, etc.

▪ Like Google, Seznam.cz has its own management system (Sklik.cz), which is designed to create and evaluate advertising campaigns. This system is also based on an auction. In this system, the position of an advertisement is determined primarily by the relevance of keywords, the shape of the keywords and the set price per click.

1. Kampaň v Google Ads, video

Google ads is a tool that allows you to promote your website, e-shop, products, brand, whatever. You can create different ad sets, set up different audiences based on demographics, interests, etc. There are different variations of advertising such as content network, search network, video ads, etc.

1. Kampaň ve Facebook Business Suite (správce reklam), video

Business suite is a Facebook tool connected to our e-shop. It's a lot like google ads, only it's on Facebook. You can choose different ad formats - classic photo, web link, carousel, video you can target by demographics, interests and so on.

1. Keywordplanner, Google Analytics, Answerthepublic

Keywordplanner – a tool for keyword analysis, websites must produce content that people will be interested in to get more traffic. thanks to this tool you can measure which keywords are most frequently searched for, for example, on average in one month, but you can also find out what the "competitiveness" of the keyword is and therefore how much advertising would cost (in Google Ads)

Google Analytics is currently the most widely used web analytics tool. Google Analytics allows you to track, for example, traffic, user behaviour and characteristics, sales or other selected conversions.